Articles
Tag: behavior
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How To Use Cohort Analysis in Google Analytics' GA4
Cohort analysis has been around for a while, but in GA4 it gets integrated into the Analytics Hub with some new capabilities.
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A Look at Marketing's Biggest Data Challenges of the 2020s, Part 2
In part 2 of our breakdown of what will be critical for marketers throughout the next decade, we look at data accuracy, exclusivity & legal permissions.
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7 Ways to Ensure Your Social Presence Improves Your Customer Experience
Social media encourages discussion, and is used by almost half the people in the world. That's why it's such a great place to get to know your customers.
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Understanding and Adjusting to COVID-19's Impact on Ecommerce
The outlook for ecommerce is currently up in the air, industry leaders share what they’re seeing in online retail and tips for surviving the uncertainty.
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Behavior Triggers: A Disruptive Approach to Lost Revenue
What if we could prevent a customer from ending up in the failure pile?
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UX Pros Design for all Possible Outcomes — Including Bad Actors
Great CX and UX professionals should have the ability to imagine more than the “happy path,” where everything goes right for the customer and the system.
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Why People Search: 3 Use Cases
You can always tell when a search-related project doesn't understand search use-cases by the decisions they make when it comes to search user interfaces (UI).
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Major League Baseball Team Used Tobii's Eye-Tracking Technology
How often do Cleveland Indian fans look at the main scoreboard and LED signs at the team's ballpark? To find out, the team employed a device designed to take the guesswork out of marketing -- the Tobii eye-tracking glasses.
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Note to Brands: Focus on Multifaceted Digital Marketing
If you think consumer search is a single and isolated action, you're wrong. It's actually part of a complex dance of intersecting factors, according to a new study from Toronto-based digital advertising agency DAC Group and research consultancy Kantar. The annual Kantar Consumer Search Behavior Study, highlights the complexity
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Why Can't Companies Get Mobile Right?
Most company executives apparently understand how important mobile is for their business, but few of those companies actually provide proper mobile experiences, an IBM report has found.
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Expected Behavior Releases Pirate Metrics to Track Your SaaS Service Usage
Consulting and product development company, Expected Behavior has announced the release of Pirate Metrics, an application that helps marketers track and utilize information from SaaS-based software. How's Your SaaS Service Doing? You have tons of analytics to track your digital marketing efforts, especially when it comes to your website
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Customer Experience: A Cost Benefit Analysis of Simplicity
Simplicity for the customer causes complexity for the organization. When Manish Chandra was launching Poshmark, a shopping party app, one of the design decisions he faced related to the payment system. It was relatively easy to plug PayPal in.
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Content Strategy: Why Review and Remove Are Such Critical Web Skills
In the history of evolution it is generally better to complicate than to simplify. But complication can hit a wall. If most websites were organisms, they would constitute very dysfunctional ones. They would have a strange digestive system. It would have a capacity to eat lots and lots of content.
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Customer Experience: You Can't Predict the Future But You Can Adapt to It
The more complex the world becomes the less predictable it becomes. Thus, adaptability is key to success. "Have you ever thought economists were far more confident in their statements about the world than they had any right to be? Well, now there's proof.
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