Articles
Tag: behavior
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Providing Customer Experience While Maintaining Customer Expectations
Customer behavior has changed and there’s evidence it’s not going back. The new habits formed over the last 18 month in many cases are here to stay.
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What Tesla Gets That Apple Understood Before It
Apple branded its products in such a way that ownership of its products would connote desirable character traits. Tesla is taking a page from Apple's book.
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What Do Tattoos Tell You About Customer Behavior?
The best way to get someone to commit to something big is to first convince them to commit to something small.
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Behavior Design: The Fine Line Between Manipulating and Guiding Customers
Shaping behavior has always been an integral part of design, but whether the design is good for users isn’t always clear cut.
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What Is a Microinteraction (And How Does it Impact UX)?
A microinteraction is when a user interacts with the UX for a single-use case. These can be made memorable with the right kind of design.
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What Marketers Need to Know About the Newest Features in Google Analytics 4
With the latest update to GA, Google has attempted to help marketers improve their insights from data and increase their ROI. Here is what you need to know.
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Contentsquare Valued at $2.8B After New Funding Round
A year after its $190 million Series D, Contentsquare has closed on $500 million in Series E financing, bringing the value of the company to $2.8 billion.
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4 Ways To Improve Your Customer Effort Score
The customer effort score is a business-critical metric and a key indicator of customer loyalty and retention. Improving it should be top of mind.
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How To Use Cohort Analysis in Google Analytics' GA4
Cohort analysis has been around for a while, but in GA4 it gets integrated into the Analytics Hub with some new capabilities.
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A Look at Marketing's Biggest Data Challenges of the 2020s, Part 2
In part 2 of our breakdown of what will be critical for marketers throughout the next decade, we look at data accuracy, exclusivity & legal permissions.
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7 Ways to Ensure Your Social Presence Improves Your Customer Experience
Social media encourages discussion, and is used by almost half the people in the world. That's why it's such a great place to get to know your customers.
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Understanding and Adjusting to COVID-19's Impact on Ecommerce
The outlook for ecommerce is currently up in the air, industry leaders share what they’re seeing in online retail and tips for surviving the uncertainty.
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Behavior Triggers: A Disruptive Approach to Lost Revenue
What if we could prevent a customer from ending up in the failure pile?
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UX Pros Design for all Possible Outcomes — Including Bad Actors
Great CX and UX professionals should have the ability to imagine more than the “happy path,” where everything goes right for the customer and the system.
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