Articles
Tag: behavior
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Why People Search: 3 Use Cases
You can always tell when a search-related project doesn't understand search use-cases by the decisions they make when it comes to search user interfaces (UI).
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Major League Baseball Team Used Tobii's Eye-Tracking Technology
How often do Cleveland Indian fans look at the main scoreboard and LED signs at the team's ballpark? To find out, the team employed a device designed to take the guesswork out of marketing -- the Tobii eye-tracking glasses.
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Note to Brands: Focus on Multifaceted Digital Marketing
If you think consumer search is a single and isolated action, you're wrong. It's actually part of a complex dance of intersecting factors, according to a new study from Toronto-based digital advertising agency DAC Group and research consultancy Kantar. The annual Kantar Consumer Search Behavior Study, highlights the complexity
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Why Can't Companies Get Mobile Right?
Most company executives apparently understand how important mobile is for their business, but few of those companies actually provide proper mobile experiences, an IBM report has found.
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Expected Behavior Releases Pirate Metrics to Track Your SaaS Service Usage
Consulting and product development company, Expected Behavior has announced the release of Pirate Metrics, an application that helps marketers track and utilize information from SaaS-based software. How's Your SaaS Service Doing? You have tons of analytics to track your digital marketing efforts, especially when it comes to your website
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Customer Experience: A Cost Benefit Analysis of Simplicity
Simplicity for the customer causes complexity for the organization. When Manish Chandra was launching Poshmark, a shopping party app, one of the design decisions he faced related to the payment system. It was relatively easy to plug PayPal in.
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Content Strategy: Why Review and Remove Are Such Critical Web Skills
In the history of evolution it is generally better to complicate than to simplify. But complication can hit a wall. If most websites were organisms, they would constitute very dysfunctional ones. They would have a strange digestive system. It would have a capacity to eat lots and lots of content.
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Customer Experience: You Can't Predict the Future But You Can Adapt to It
The more complex the world becomes the less predictable it becomes. Thus, adaptability is key to success. "Have you ever thought economists were far more confident in their statements about the world than they had any right to be? Well, now there's proof.
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Web Experience: Balancing Simplicity and Complexity
Do people want a simple life? Or do they want the complex life made simple? A few years ago I read an article about the failure of Lively, Google's attempt at creating a virtual world / environment, similar to Second Life. Lively was by all accounts really easy to use.
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Web Experience: In Defense of the Committee
The brilliance of the individual and the stupidity of the group or committee is one of the most poisonous ideas in modern society. Scandinavians are very much a consensus-driven people. They discuss a lot. Managers are not supposed to impose their will but rather encourage consensus. What an awful place.
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Web Experience: Beautiful Does Not Always Mean Usable
It's good to make your website or application as beautiful as possible, but not at the expense of usefulness.
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DemandBase Targets Drupal Users With Real-Time Identification Module
Since 2010, Demandbase users have been able to use its Real-Time Identification service to better identify business web traffic, as it happens. Now, however, the module can be used for Drupal CMS users.
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The Real Reason Why Intranets Aren't Working
A great many of the content and tools for employees are badly designed and managed because management does not respect employee time. For salary-based workers it would seem like the world is going backwards. Longer and longer workweeks are being demanded by employers all in the name of productivity.
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Influence, Incentives, Investment: Elements of the Consumer Experience on Social Media
Ever wonder what influences consumer activity -- your friends’ posts or the companies you follow on social media? As it turns out, they are both almost equally influential -- or so says a new study by Market Force. A New Kind of Influence The study found that 81% of U.S.
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