Articles
Tag: ux
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How to Turn Resistant Customers Into Adopters
How can we develop solutions that compel customers to break from the familiar and adopt something better?
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Observational Customer Research
Companies need a blend of quantitative and qualitative data for a comprehensive view of their customers.
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5 User Interface Mistakes That Drive Customers Away
Front-end developers make five mistakes when it comes to website and app user interfaces.
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What is User Experience (UX) Design?
UX design is a critical part of any app or service. Here we look at what it is, the processes behind it, the tools used to deploy and some great examples.
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A Bad User Experience Will Tank Your Digital Workplace Efforts
A digital workplace that offers a bad user experience can hamper collaboration and get in the way of the work it's meant to facilitate
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High Traffic Does Not Equal Good Customer Experience
Just because a webpage is popular doesn’t mean that it’s useful. In fact, it could be getting in the way of a more useful page.
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Poor User Experience Drains Productivity and Your Bottom Line
Organizations have a cost saving opportunity staring them right in the eye — but many are choosing to ignore it. Improving the user experience (UX) of the software deployed across the enterprise offers benefits beyond those you may be aware of.
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Why User Experience Matters – for Customers and Employees
Companies know that at scale, small details can make a big difference. Nowhere is this more obvious than in the realm of design. While some in the C-Suite deride design as superficial, design isn’t just the way something looks.
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UX Has Taken Center Stage in Product Development: 4 Ways to Get Ahead
We live in a reality in which people are engaged 24/7. What differentiates the best products and services from the rest are the superior experiences they bring to their users. User experience (UX) has taken a pivotal role in product development.
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Everything You Thought You Knew About User Experience Is Wrong
Want to optimize your UX? Go see your shrink. I’m serious. These days UX is the hottest game in town among product and service professionals. It’s hardly surprising, given the vital role it plays in improving the interaction between the product interface and its users.
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Communicators: From Firefighters to Customer Experience Managers
Proper communications is absolutely vital to the digital economy. Digital is the science of words. I’ve just spent a week with Canadian government in Ottawa. It was really exciting and energizing to meet so many talented, passionate and practical people. It was a buzzword-free zone. Nobody was demanding more 'apps.
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When the Communicator Met the Customer
Communicator: We’re delighted to announce that our new updated, redesigned and relaunched service is even easier to use than it has ever been. Customer: But it’s not.
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You Don't Need to Be Bribed to Use Great DAM Systems
Some might see programming people to produce a desired behavior — for example, to encourage training and adoption on new technology systems — as slightly unethical.
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UK Firm's 'Customer Struggle Score' Tracks Website Behaviors
Norwich, UK-based SessionCam, provider of an analytics tool that allows you to watch recordings of your website visitors, just released a new product to help marketers enhance conversion rate optimization (CRO). Its Customer Struggle Score (CS Score) applies advanced machine-learning to identify obstacles to customer engagement during online shopping sessions.
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