Just as design, user interface, information architecture and content management are imperative ingredients in a successful Web site, captivating, well-written content is just as essential. Whether you are writing daily news or press releases, writing for the Web is different from writing for print materials. Yet, if you are unsure about how to go about developing proficient Web writing skills, have no fear. The Society of Professional Journalists offers up many low-cost or no-cost online options. Take a gander at the following topics and in no time you'll be writing and editing Web content with confidence and conviction. * Beat Basics and Beyond * Understanding and Interpreting Polls * Public Relations vs. Advertising * HD Radio™ Workshop Webcast * Cleaning Your Copy * Cut through the Clutter * Boot Camp for Journalists These sample offerings are among the more than 100 online training courses you can access at JournalismTraining.org. In addition, find on site training where you can connect with other journalists interested in the same issues and topics you want to know more about. You can even search for a short or long-term journalism fellowship, if that's your thing. And goodness knows those journalists love to write, so take advantage of their wisdom at the Reading Room to find topics such as “Write brightly, not tritely!” and “Going Live: Tips for Better Reporting”. Also read journalism blogs from organizations such as News University and Society for News Design. All are offered up to provide resources and training.