Your web copywriting doesn't describe reality, it creates it. In fact, every word you feature on your website has the ability to build -- or damage -- how prospects perceive you. What you say and how you write it directly impacts whether an online visitor: * Sees value in your product or service * Trusts your business * Decides to invest in your offerings
Untapped Opportunities on the Web
While many business owners are beginning to understand information is the currency of the Internet, few act on it. This is despite the fact that the Web allows smaller businesses to go toe-to-toe with larger, more established companies. Points to consider: * The popularity of the Internet has made it possible to close the gap between small and large companies' reach and ability to communicate. Massive titans no longer have the power to hoard information to maintain a competitive edge. * Today's entrepreneur no longer has to deal in an industrial economy, when tools were huge, expensive and difficult to acquire. A laptop is small, affordable and easy to operate and can take a good idea a long way.* Plus, thanks to the Internet, small businesses have been granted open passages to the global stage. Your website has the potential to provide your business a borderless marketplace. Indeed, opportunities are vast in the online world. Regrettably, most business websites continue to be incapacitated due to ill-defined, irrelevant and self-centered content.
Gain Trust Online
About the Author
Rick Sloboda, Senior Web Copywriter at Webcopyplus, has been writing for websites since 2001 for some of the world’s largest service providers (Cingular, Scotia Bank, etc.). He speaks frequently at Web-related forums and seminars.