Articles
Tag: managing content
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How Many Webpages Can One Person Manage?
The Microsoft Office Online team that manages the Excel website has five people and looks after about 1,000 pages. That's 200 pages per person. We are still in the early stages of web management. Many web teams lack authority and resources. This generally results in very large unmanaged websites.
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Feel Like Switching Platforms? Google Makes It Easy
Announcing the Google Blog Converters project! Tired of Blogger? Want to move to WordPress? Or vice versa? Problem solved! Google's new Open Source project enables you to easily move blog posts and comments from service to service.
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How to Manage an Intranet
Traditional managers often lack the skills required to understand if an intranet is successful or not. I was once talking to a manager about how the intranet could save staff time and make things easier, when he shook his head dismissively.
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How to Manage Out of Date Content
On the Web, nothing is more damaging to your organization's reputation and brand than out of date content.On Monday September 8, 2008, a story about a UAL bankruptcy began circulating on the Web. (UAL is the parent company of United Airlines.
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Creating the Right Reality on the Web
Your web copywriting doesn't describe reality, it creates it. In fact, every word you feature on your website has the ability to build -- or damage -- how prospects perceive you.
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Finding People: Top Task on the Web
The Web is supposed to replace manual service with self-service, but sometimes our number one task on a website is to find someone to talk to.Over the years, I have noticed that a key task, particularly on intranets, is to find people.
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Web Customer-Centricity: Save Time and Money
The absolute essence of being customer-centric on the Web is a relentless focus on saving customers time and money. In the Internet world, being customer-centric is not a like-to-do. It is a must-do. On the Web, only the customer-centric will survive. Why? Because on the Web the customer is in control.
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Your Website: Just Words?
Words are the building blocks of every website. But then, words are the building blocks of modern civilization.Presidential candidate, Barack Obama, was recently accused of being all words and no action, of being lots of rhetoric and little substance. Here's how he replied: "Don't tell me words don't matter.
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Brand Strategy: Distinct or Extinct
How you present yourself on your website can make, maim or kill your business. But before you can even consider placing a word on your website, you need to establish a brand strategy.
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Some Customers are not Worth Caring About
Website success has as much to do with figuring out who is NOT your customer, and the information you will NOT provide, as anything else.Some customers are not worth the effort. They say that the customer is king, but on the Web the customer is dictator.
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How I Came to Love Ryanair
The Web customer is increasingly immune to marketing hype and advertising dream-making.Ryanair sells cheap flights. Over 40 million people bought cheap flights from them in 2007. But Ryanair is a company that many love to hate. It's partly an Irish thing.
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Breaking Barriers on the Web
Have you ventured 'outside the box' today? Many businesses claim they’re innovative when it comes to the Internet, but few seem to demonstrate it. Most stay on the cushy path, eagerly following cyber herds with the tried-and-true. "Why take a chance?" After all, going outside the box can be downright scary.
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Is the Organization the Enemy of the Customer?
What is good for the organization and what is good for the customer are not always the same thing.Organizations are used to saying to customers: "Here's what we have. If you like it, you're going to have to adapt to how we do business.
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Web Professional: Are You Ready to Serve?
Those who enjoy serving customers will be the ones who create successful web careers. A website is self-service. Customers do things on websites that they would otherwise have needed help doing. Self-service is attractive to organizations because it reduces staff costs.
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