Mochila,BBC,video distribution
In case you failed to notice, Mochila, the first global online media marketplace for text, video and photo content, is taking over the world. Its chronology of partnerships is getting too long to list, but trust me, it's distinguished enough to include big names like Reuters, Clickability and Citizen Image, among others. Add an English accent to the mix and you've got their latest affiliation. BBC Motion Gallery, the footage licensing division of the BBC’s commercial arm, BBC Worldwide, has announced that it will distribute its content globally to the over 3,500 members of the Mochila marketplace.The partnership allows for syndication of approximately 800 video episodes and over 60 hours of BBC Motion Gallery Short Programs to mainstream media outlets, blogs and other online entities through Mochila’s innovative ad-supported program.As is usual in their partnerships, each organization comes out with a winning hand. In this case, BBC gets to "increase the distribution channels for BBC Motion Gallery footage and introduce the brand to new markets and users while increasing revenue.” At the same time Mochila simply gets to add a plethora of BBC Motion Gallery content and oodles of footage from award-winning BBC programming to its plate. One might think that their plate has runneth over, but the folks at Mochila are always on the prowl. Frankly, I wouldn't be surprised if companies are lining up at their door, begging for a space at the table. Such demand from companies like the BBC to be a part of a booming marketplace as Mochila is not only flattering, but redeeming to the culture of online media. It's a beacon of hope that publishers are finally seeing the potential for new channels of revenue and e-commerce technologies.