Articles
Tag: online media
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What Super Bowl Commercials Can Teach About Integrated Mobile Marketing
It’s the morning after. Regardless of who you were cheering for in last night’s Super Bowl or what you think about the commercials shown during the game, it’s clear that media is changing how advertisers are marketing and to whom they market. The Super Bowl of Integrated Marketing Recent data coming across our Twitter feed indicated
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Web Publishing Roll-up: NYTimes Takes Its Pulse, Digital Trumps Print
This week in web publishing: the New York Times takes its pulse, energy management systems aim to rival the iPad and newspapers show results when they engage digital communities via innovative tools. New York Times Takes Its Pulse One of the most popular iPad apps is something called the Pulse News Reader,
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Web Publishing Roll-up: Q1 2010 Newspaper Ad Revenue Gets a Boost, Paywalls Might Deter Youngsters
This week in web publishing: newspapers' first quarter 2010 results for advertising revenue, possible negative effects of paywalls on younger readers, Publish2 as a rival for the AP.
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How Media Companies Can Generate Revenue
It’s safe to say that many media publishers are focused on creating new streams of revenue. But how many media revenue models can there be and how do you identify the one that works best? Ross Dawson, author and blogger, has been working to create a Media Revenue Models framework in an effort
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A New Model Aims to Reinvent Web Publishing
When we last spoke with Jim Gaines, we talked about the future of digital publishing. Recently we had the opportunity to catch up with Gaines again. This time, he had a story to tell. Traveling Down StoryRiver Gaines has left FLYP Media, where he was the editor-in-chief, to
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Does Paying for or Preserving Newspapers Really Make Sense?
Would you pay for your newspaper online? Probably not your average teen, who doesn't seem to even know what a newspaper is. If they don't read them now is there really a need to preserve their content for the future? Teen's Don't Read Newspapers What’s a newspaper ? According to
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Gartner’s Top 5 CRM Predictions For 2010, Social Apps are Key
Just when you thought 2010 predictions were finished, Gartner (news, site) comes out with more. This time it’s the top five customer relationship management (CRM) predictions that have produced some surprising insights, not least that while Facebook will be the top social network globally, in places like
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Escenic Community Engine Goes RESTful, Adds Dashboard
Offering web publishing and strategic content management, Escenic packs in 140 fixes and improvements into its latest updates of Escenic Community Engine 3.3-1 platform. Take the Escenic Route For those in the media and web publishing industries, Escenic is a platform comprised of tools to manage and publish content.
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Web Publishing Roll Up: Fight Night! Web vs Print vs Mobile
This week we bring you web vs print. The match of the new millenium. Print Media In this corner, we see a defeated, brow beaten print media. Things don't look so good for the once supreme media outlet. The projected numbers for (US) advertising spending this year have been released.
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Vjoon Unveils SaaS Option of its Web Publishing Solution
Vjoon (news, site ) is a German company offering a "for-rent" web publishing solution for those in the media.
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The Not So Associated Press
Last summer the Associated Press had a showdown with bloggers. The AP released its own rules about how bloggers are allowed to use content written by the AP. Bloggers fought back. TechCrunch initiated a boycott. In the end, the AP made nice and decided to draft some guidelines that
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Web Publishing Roll-Up: Cars, Houses and Social Media
Another week and another exciting update about the state of web publishing. Auto Industry Drives Online You may recall that the auto industry isn't fairing so well. While stocks fell earlier this week a Nielsen report shows that as far as the auto industry in concerned, their online presence isn't
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Pew Analyzes Blogosphere, MSM Gap with New Media Index
Ahh, blogs. Random chatter? News? A combination of the two? It's a question often posed by those who aim to study new media. In an attempt to monitor the blogosphere and compare it to the realms of traditional media, the Pew Research Center's Project for Excellence in Journalism has launched
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Smart Money Advertises During a Recession
Of late it's been nothing but doom 'n gloom here in the publishing business. Many are hurting and many heads are already rolling. To say the least, most organizations are skeptical of big marketing and advertising spends in these lean times. That tends to hurt us where it counts most.
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