News
The Gist
- Dasteel Consulting launches Studio CX, a 90-day AI accelerator for CX teams.The program is designed to overcome internal bottlenecks and fast-track AI deployment from prototype to production.
- Rapid MVP delivery in 14 days, full rollout in 90.Teams receive a tested AI prototype, scale-up roadmap and embedded skills to drive real CX outcomes.
- Addresses AI pilot fatigue with business-first execution.Studio CX skips the theory and delivers business traction through collaborative sprints and hands-on tools.
Dasteel Consulting announced July 15 the launch of Studio CX, a 90-day accelerator program aimed at helping customer experience (CX) and customer success teams build, test and deploy AI-powered solutions that solve real business challenges. The program promises to turn early-stage ideas into working MVPs in just two weeks, with full deployment support over three months.
Strategic Context: Bridging the AI Readiness Gap in CX Teams
As organizations struggle to bridge the gap between AI ambition and execution, Studio CX offers a structured path forward. According to Dasteel Consulting’s research, 73% of companies lack formal AI training for CX teams, and 45% haven’t started. Studio CX counters this with a sprint-based approach that prioritizes speed, usability, and outcome-based execution.
According to the CMSWire State of Digital Customer Experience 2025 report, 66% of organizations say they have a formalized strategy with guidelines for employees who use generative AI, while 29% are planning to implement one, and only 5% have no plans at all. This speaks to the growing maturity of AI governance—but also implies that more than one-third (34%) still lack a formal strategy, aligning with Dasteel’s findings about unpreparedness and inertia in CX AI readiness.
Executive Commentary: Studio CX Focuses on Outcomes, Not Just Use Cases
“We don’t need more use cases — especially when so many teams are ill-equipped to act. CX and customer success teams need focus, velocity, and outcomes that matter. AI delivers real value when it’s tied to business priorities, executed with speed, and scaled by teams who are ready to use it.” — Jeb Dasteel, president at Dasteel Consulting and co-founder of Studio CX.
“When Jeb and Amir (Hartman) started working with Steelhead, we had an extremely rudimentary definition of customer success. We had defined the finish line as 'implementation complete.' Jeb and Amir were instrumental in moving our paradigm to a continuous journey, where the finish line is 'customer advocacy!' They were also invaluable in defining systems, processes and tools — and they delivered a robust AI-enabled prototype that continues to drive our customer success workflow today!” Jeff Halonen, co-founder and CEO of Steelhead Technologies.
Key Features of Studio CX
The following features define Studio CX’s approach to accelerating AI execution and business value within CX teams.
| Feature | Details |
|---|---|
| Rapid Deployment Timeline | Delivers an MVP in 14 days, followed by a 90-day sprint including iteration, validation, and rollout. |
| Full Technology Stack | Includes no-code tools, LLMs like OpenAI and Gemini, BI dashboards, and workflow integrations. |
| Business-First Approach | Starts with a business challenge and tracks measurable outcomes from day one. |
| Peer Learning Cohort | Participants join a collaborative environment with 5-person teams and shared insights across companies. |
| Embedded Skill Development | Teams build long-term AI fluency and change management capabilities through hands-on work. |
Availability and Next Steps for Studio CX
Studio CX is now accepting applications for its August 2025 cohort. Interested CX or CS leaders can visit the Studio CX program site.
Who Is Dasteel Consulting?
Dasteel Consulting, LLC is a San Diego–based advisory firm co-founded by former Oracle Chief Customer Officer Jeb Dasteel and strategy expert Amir Hartman. The firm focuses on helping CX and customer success leaders align strategy, technology and operations for high-impact results. Their new Studio CX accelerator program is the latest initiative aimed at turning AI vision into measurable progress for modern customer teams.
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