Articles
Tag: customer loyalty
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How to Build B2B Trust Through Content
Brand trust is big in the B2B space. When customers trust a brand, they are likely to do more business with the brand even and may become loyal brand advocates.
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What Makes or Breaks Customer Loyalty?
Building digital trust isn't about collecting information to feed into your data lake. It’s about ensuring you meet your brand promise.
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Why You Should Focus on Community Building More Than Audience Building
Online communities are growing and savvy marketers are switching from audience-building to community-building. Marketers and executives share their thoughts.
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The Unique Challenge of Building Customer Loyalty in an Online Only World
One elusive element of online interactions is how to build loyalty in a space that too often makes customers feel like just another number.
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Avoiding the High Costs of Shopping Cart Abandonment
Shopping cart abandonment costs brands billions of dollars each year, and yet much of it can be avoided through better customer-centric ecommerce practices.
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Wielding the Power of AI Wisely With Your Customer Data
Customer data has swiftly become a valuable asset for many brands and AI is swiftly becoming one of the most important ways brands are maximizing the value.
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The New Normal: It’s All About the Experience
With the acceleration in digital engagement, leading companies have innovated quickly to replace or complement traditional, in-store experiences.
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What Is Voice of the Customer and What Does it Mean for Customer Experience?
Voice of Customer (VoC) programs have been shown to improve the customer journey, but only when brands use VoC metrics to obtain actionable insights.
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What Are the Emotional Drivers Behind Customer Experience?
According to a recent Forrester report, emotion is the most important driver behind the customer experience. Does your brand understand the value?
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5 Common Mistakes to Avoid While Building a Holistic Customer Experience Strategy
Customer experience matters, in fact, many think it will surpass price and product as the main brand differentiator. Avoid these pitfalls.
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It's the Journey That Matters: Improving Customer Experience and Loyalty
Even with an emphasis on creating a world-class customer experience, CX leaders struggle to design projects that increase customer loyalty and achieve results.
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10 Essential Traits of Customer-Centric Brands
Here we explore 10 fundamental traits that provide the foundational stepping stones for an organization to become more customer-centric.
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How Discounts Affect Customer Lifetime Value
Customers love discounts. But knowing which level of discount to offer is challenging and can influence the customer LTV and customer behavior patterns.
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Customer Loyalty Is Flat. What Should Your CX Strategy Look Like Now?
How do we understand the real impact of COVID-19 on customer loyalty and how do we mitigate its potency?
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