Articles
Tag: customer loyalty
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Positive Memories: The Shortcut to Customer Loyalty
Both long-term loyalty and memorability are built through experiences that drive positive emotions.
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How to Build Customer Loyalty, One Connection at a Time
Developing an emotional connection with a customer is one important rule to follow when building loyalty.
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The Symbiotic Relationship Between CX and Loyalty
When you talk about loyalty and customer experience, organizations need to realize that it's a moving target, not a silver bullet.
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The Secret to Customer Loyalty? Content That Helps
The magic ingredient to customer loyalty is simple, good customer experience.
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Solving the Digital Experience Puzzle to Drive Customer Loyalty
Growing and retaining customer loyalty has never been more important, or more difficult.
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Dear AVG, I'm Just Going to Have to Let You Go
The greatest power customers have is the power to switch. Loyalty isn't rewarded, but switching is.
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Customer Loyalty Is Based on the Little Things
One of the perks to being a customer experience manager is that I am — like most people — also a customer to many brands in my day-to-day life.
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Great Customer Experience Begins With Fairness
Organizations are training their customers to be disloyal. Digital is an accelerant for disloyalty. Recently, my house insurance came up for renewal. It was about 30 percent more expensive than last year. I ignored the letter. After a while I started getting some calls. I ignored them.
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Mobile App Retention: 5 Key Strategies to Keep Your Customers
Most developers have one thing in mind when they build a mobile app: Getting users to download it. But ironically, that mindset is why the majority of apps fail. Make New Customers, Keep the Old Ones Acquiring new users is only one half of the growth equation.
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Speed Read: How to Make Your Customers as Loyal as Your Dog
Customers are always loyal … unless they can get whatever it is you're selling faster, cheaper or more conveniently. They may even give your competitor their business in exchange for intangibles like greater empathy or more smiles.
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Maritz Holdings Acquires Growing CX Provider
Allegiance Software is having a good year. It's grown significantly, with a 50 percent workforce increase to about 115. It's received citations from Forrester Research and a customer experience excellence award from Bruce Temkin. Allegiance is transforming again, this time through a deal that will make it a part
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Building a Successful Retail Loyalty Program
Research shows that it costs up to five times more to acquire a new customer than retaining an existing one. It has also been proved that a 5 percent reduction in customer defection rate can increase profits by 25 to 85 percent, depending on the business.
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Global Electronics Show Previews the Growing Internet of Things
Whatever business you're involved in, an all-connected, always-on world of devices seems destined to affect your marketing or online strategy in some way.
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Forrester Wave: How Loyalty Program Service Providers Stack Up
In the current landscape of fickle consumers and countless brands, customer loyalty is the Holy Grail. To help companies reach that Grail, a new Forrester Wave reports looks at the loyalty service providers that are most successfully inducing customers to keep coming back. Eight Providers The report, “The Forrester Wave: Loyalty Program Service Provider, Q4 2013,” points
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