Articles
Tag: customer loyalty
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What Is Customer Loyalty and Retention (And 3 Tips for Improvement)
Although the terms “customer loyalty” and “customer retention” are often used interchangeably, they actually refer to two different things.
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How Blockchain Is Changing Advertising
Advertisers can now leverage blockchain to keep track of ad spend. Ultimately, this may provide a level of transparency that current methods can’t replicate.
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Why the Customer Isn't Always Right
As customer complaints and unreasonable requests are increasing, a consistent framework for handling them is essential for great customer experience.
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What a Customer Relationship Platform Is and What It Can Do For Your Business
CRMs have evolved to include AI, machine learning and improved functionality, but what are they and how can they add value to your business?
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CDP Trends: The Market Bounces Back After a Slow 2020
New data from the CDP Institute shows the CDP industry continued to expand in the first half of 2021 after a slowdown in 2020.
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Are You Providing Course-Changing Digital Customer Experiences? Should You Be?
Is seamless the only thing that matters in building digital customer experiences? Research says no.
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McDonald’s Ready to Beef up Its CX Efforts With Addition of New Team and Structure
This week, fast food giant McDonald’s announced restructuring and added a new team to the business that will take ownership of CX and personalization.
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CX Decoded Podcast: Is There Optimism on the Horizon for Marketers?
Christine Moorman of Duke University, founder of The CMO Survey, joins the CX Decoded crew to discuss marketing trends.
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Genesys Launches New Customer Engagement Platform
Genesys has made available a new digital customer engagement platform that leverages the company’s CX expertise and AI to enhance conversational AI.
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5 Ways to Optimize Your Surveys for Better Customer Experience
When done properly, surveys can be instrumental in collecting actionable insights from customers that ultimately improve the customer experience.
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4 Ways To Improve Your Customer Effort Score
The customer effort score is a business-critical metric and a key indicator of customer loyalty and retention. Improving it should be top of mind.
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CX Decoded Podcast: Building Customer Trust in Unprecedented Times
In the latest episode of CX Decoded, we caught up with Shep Hyken to talk about customer trust, loyalty and how the pandemic changed the game.
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CX Decoded Podcast: Creating a Mobile-First Mindset
Our latest CMSWire CX Decoded podcast features Francisca Hawkins of Philz Coffee to discuss creating a mobile-first mindset.
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With Consumer Habits Changing Again, Is it Time to Rebuild Your CX Roadmap?
With some light at the end of the COVID tunnel, consumers are beginning to change their habits once again. Is it time to rebuild the CX roadmap?
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