Articles
Tag: customer loyalty
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The Secret to Customer Loyalty? Content That Helps
The magic ingredient to customer loyalty is simple, good customer experience.
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Solving the Digital Experience Puzzle to Drive Customer Loyalty
Growing and retaining customer loyalty has never been more important, or more difficult.
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Dear AVG, I'm Just Going to Have to Let You Go
The greatest power customers have is the power to switch. Loyalty isn't rewarded, but switching is.
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Customer Loyalty Is Based on the Little Things
One of the perks to being a customer experience manager is that I am — like most people — also a customer to many brands in my day-to-day life. While this work-life synergy lets me d
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Great Customer Experience Begins With Fairness
Organizations are training their customers to be disloyal. Digital is an accelerant for disloyalty. Recently, my house insurance came up for renewal. It was about 30 percent more expensive than last y
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Mobile App Retention: 5 Key Strategies to Keep Your Customers
Most developers have one thing in mind when they build a mobile app: Getting users to download it. But ironically, that mindset is why the majority of apps fail. Make New Customers, Keep the Old Ones
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Speed Read: How to Make Your Customers as Loyal as Your Dog
Customers are always loyal … unless they can get whatever it is you're selling faster, cheaper or more conveniently. They may even give your competitor their business in exchange for intangible
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Maritz Holdings Acquires Growing CX Provider
Allegiance Software is having a good year. It's grown significantly, with a 50 percent workforce increase to about 115. It's received citations from Forrester Research and a c
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Building a Successful Retail Loyalty Program
Research shows that it costs up to five times more to acquire a new customer than retaining an existing one. It has also been proved that a 5 percent reduction in customer defection rate can increase
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Global Electronics Show Previews the Growing Internet of Things
Whatever business you're involved in, an all-connected, always-on world of devices seems destined to affect your marketing or online strategy in some way. At the 2014 International CES in Las Vegas th
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Forrester Wave: How Loyalty Program Service Providers Stack Up
In the current landscape of fickle consumers and countless brands, customer loyalty is the Holy Grail. To help companies reach that Grail, a new Forrester Wave reports looks at the loyalty service pro
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Get More Loyalty, Engagement and Insights In Store with PunchTab
If you have a product in today’s marketplace, it may be hard to control how it gets marketed to customers once it’s in a retail store. Unless, it’s sold exclusively in its own store,
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Engage, Reward, Build Customer Loyalty with PunchTab
Last month we talked about the ways that companies can engage customers after a purchase, and while optimized customer service can help keep customers satisfied should they have questions or need assi
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Got Customer Loyalty? Forrester Report Looks at Today's Tools
Sure, customers can be loyal to brands they like. But how effective are the current and developing loyalty tools in creating a stronger relationship with a brand? A new report from Forrester Research
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