Articles
Tag: customer loyalty
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5 Common Mistakes to Avoid While Building a Holistic Customer Experience Strategy
Customer experience matters, in fact, many think it will surpass price and product as the main brand differentiator. Avoid these pitfalls.
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It's the Journey That Matters: Improving Customer Experience and Loyalty
Even with an emphasis on creating a world-class customer experience, CX leaders struggle to design projects that increase customer loyalty and achieve results.
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10 Essential Traits of Customer-Centric Brands
Here we explore 10 fundamental traits that provide the foundational stepping stones for an organization to become more customer-centric.
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How Discounts Affect Customer Lifetime Value
Customers love discounts. But knowing which level of discount to offer is challenging and can influence the customer LTV and customer behavior patterns.
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Customer Loyalty Is Flat. What Should Your CX Strategy Look Like Now?
How do we understand the real impact of COVID-19 on customer loyalty and how do we mitigate its potency?
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B2B Buyer Loyalty Hangs in the Balance
Striking the right balance between human-to-human and digital self-service experiences is critical to retaining B2B customers in the long-term.
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Customer Loyalty: Understated and Overestimated
Companies continuously understate what it takes to develop and maintain loyalty.
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What Does it Take to Lose a Customer?
Customers are willing to give a company a second chance following a poor experience, but they’ll rarely give it a third.
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The Customer Experience Hierarchy
The Hierarchy of Customer Experience is one way to illustrate the spectrum of how customers engage with a brand while traversing the customer lifecycle.
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Bring Customer Loyalty Under the Customer Experience Umbrella
Why is there such a disconnect between loyalty and customer experience efforts, and how can they be more aligned?
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How to Leverage Data Science to Capture the Fickle Consumer
Loyalty is complicated — and when it comes to the relationship between brands and consumers, it has become increasingly challenging to attain.
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Cultivate Lasting Customer Relationships Through Loyalty Programs
When you talk about customer retention, loyalty is a big part of the conversation, so let’s explore the growing importance of loyalty programs.
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Positive Memories: The Shortcut to Customer Loyalty
Both long-term loyalty and memorability are built through experiences that drive positive emotions.
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How to Build Customer Loyalty, One Connection at a Time
Developing an emotional connection with a customer is one important rule to follow when building loyalty.
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