Articles
Tag: customer loyalty
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Solving the Digital Experience Puzzle to Drive Customer Loyalty
Growing and retaining customer loyalty has never been more important, or more difficult.
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Dear AVG, I'm Just Going to Have to Let You Go
The greatest power customers have is the power to switch. Loyalty isn't rewarded, but switching is.
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Customer Loyalty Is Based on the Little Things
One of the perks to being a customer experience manager is that I am — like most people — also a customer to many brands in my day-to-day life.
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Great Customer Experience Begins With Fairness
Organizations are training their customers to be disloyal. Digital is an accelerant for disloyalty. Recently, my house insurance came up for renewal. It was about 30 percent more expensive than last year. I ignored the letter. After a while I started getting some calls. I ignored them.
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Mobile App Retention: 5 Key Strategies to Keep Your Customers
Most developers have one thing in mind when they build a mobile app: Getting users to download it. But ironically, that mindset is why the majority of apps fail. Make New Customers, Keep the Old Ones Acquiring new users is only one half of the growth equation.
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Speed Read: How to Make Your Customers as Loyal as Your Dog
Customers are always loyal … unless they can get whatever it is you're selling faster, cheaper or more conveniently. They may even give your competitor their business in exchange for intangibles like greater empathy or more smiles.
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Maritz Holdings Acquires Growing CX Provider
Allegiance Software is having a good year. It's grown significantly, with a 50 percent workforce increase to about 115. It's received citations from Forrester Research and a customer experience excellence award from Bruce Temkin. Allegiance is transforming again, this time through a deal that will make it a part
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Building a Successful Retail Loyalty Program
Research shows that it costs up to five times more to acquire a new customer than retaining an existing one. It has also been proved that a 5 percent reduction in customer defection rate can increase profits by 25 to 85 percent, depending on the business.
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Global Electronics Show Previews the Growing Internet of Things
Whatever business you're involved in, an all-connected, always-on world of devices seems destined to affect your marketing or online strategy in some way.
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Forrester Wave: How Loyalty Program Service Providers Stack Up
In the current landscape of fickle consumers and countless brands, customer loyalty is the Holy Grail. To help companies reach that Grail, a new Forrester Wave reports looks at the loyalty service providers that are most successfully inducing customers to keep coming back. Eight Providers The report, “The Forrester Wave: Loyalty Program Service Provider, Q4 2013,” points
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Get More Loyalty, Engagement and Insights In Store with PunchTab
If you have a product in today’s marketplace, it may be hard to control how it gets marketed to customers once it’s in a retail store.
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Engage, Reward, Build Customer Loyalty with PunchTab
Last month we talked about the ways that companies can engage customers after a purchase, and while optimized customer service can help keep customers satisfied should they have questions or need assistance, many companies are also experimenting with rewards programs in an attempt to win customer loyalty.
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Got Customer Loyalty? Forrester Report Looks at Today's Tools
Sure, customers can be loyal to brands they like. But how effective are the current and developing loyalty tools in creating a stronger relationship with a brand? A new report from Forrester Research attempts to point the way toward Loyalty 2.0. The report, TechRadar for Customer Intelligence Professionals: Customer Loyalty Programs, Q1 2013, looks at the current state and
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When a Customer Calls: Optimizing the Customer Experience Across All Channels
As we wrap up our month-long focus on the customer life cycle experience, we’re reminded of how conventional methods of customer service have had to shift their goals, pushed by the convenience of social technologies for customers to ask questions, lodge complaints and seek more information from brands.
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