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The latest in insights, acquisitions, certification, mobile fraud, remixing and email from the Watch City, the 'Couve, the Inland Empire State, the City of Trees and the City that Knows How.

Brainshark Flooring Sales Accelerator

Brainshark announced new capabilities for its Sales Accelerator Platform, which, officials claim, taps into “how sales reps’ knowledge and behavior affect sales outcomes,” giving managers a greater understanding into the sales process.

The analytics platform combines role-based dashboards, charts and reports, all generated and accessible within Salesforce, with information such as:

  • How sales content is being used
  • Which content is best to use and when
  • Which accounts are engaged, unengaged or neglected
  • Which reps are high performers, and which content factors into their success

Joe Gustafson, CEO of Waltham, Mass.-based Brainshark, boasts Sales Accelerator allows managers “to be a fly on the wall, while sales teams have access to insights about engagement … helping them refine strategies and ultimately boost revenues.”

Standing Out in the G2 Crowd

Software review platform G2 Crowd, based in Highland Park, Ill., this week released its latest Grid report with first time rankings for email tracking software.

According to company officials, the rankings are scored based on a combination of calculated market presence and at least ten user reviews with each software platform categorized as “a Leader, High Performer, Contender or Niche.”

The report listed Yesware and ToutApp as Leaders and SalesLoft and Cirrus Insight as High Performers.

G2 Crowd grid

DiscoverOrg’s hiProfile Buy

Henry Schuck, CEO of Vancouver, Wash.-based DiscoverOrg might experience a little déjà vu with his company’s recent acquisition of iProfile.

The sales intelligence firm, based in Austin, Texas, was where he cut his marketing, research and compliance teeth from 2001 through 2006. “Today is an exciting day as this acquisition allows us to expand our global presence,” he said.

The acquisition will combine iProfile’s global professional contact and sales intelligence database with DiscoverOrg’s proprietary sales intelligence and analytics.

Arun Prakash, partner at Virgo Capital, iProfile’s former majority owner, said he looks forward to seeing how the iProfile team contributes to the company's success.

Cybersecurity Pros Put to the Test

Calling all Cybersecurity professionals: Sharpen your number 2 pencils and put away your calculators. ISACA – the Information Systems Audit and Control Association – is ready to certify you.

The CSX Practitioner (CSXP) certification is now available following a recent joint study conducted by ISACA and RSA Conference with findings that “nearly 7 in 10 respondents require cybersecurity job candidates to hold a certification.” Candidates are tested on skills in a virtual setting “using real-world cyber security scenarios. ”

Cyber training and certifications currently available are:

  • Cybersecurity Fundamentals Certificate
  • CSX Practitioner
  • Certified Information Security Manager

ISACA will eventually offer certifications for CSX Specialist and CSX Expert, too.

According to Christos Dimitriadis, international president of Rolling Meadows, Ill.-based ISACA, “This credential is a clear indicator to employers that an individual has the skills to help protect and defend their organization.”

Study hard — there definitely will be a test.

The Mobile Fraud-cast

Got Fraud?

If you have an Android device you’re more likely to, according to data released this week from fraud detection provider, Kount.

After analyzing more than 100 million transactions from thousands of merchants from 2011 to 2015, officials claim mobile fraud is higher on Android devices than on iOS.

According to Kount’s data:

  • In 2011, fraud on iOS devices was greater than Android devices by 45 percent
  • In 2012, the gap closed to 9 percent
  • In 2013, the fraud rate on Android devices was higher than on iOS by 17 percent, which grew to 44 percent in 2014 and it remains at 44 percent for the first six months in 2015.

Either the folks at iPhone are doing something right, or the ones working with Android are doing something wrong.

On the other hand, company officials also claim mobile fraud during that same time has gone up overall by 81 percent, while non-mobile transactions dropped by 50 percent between 2011 to 2014. They suggest this is mostly because mobile transactions on the whole are on the rise.

According to Don Bush, VP of Marketing at Kount, headquartered in Boise, Idaho “It’s imperative that retailers — and everyone in the retail and financial sectors – understand the myriad risks with mobile transactions and take the necessary steps to put mobile-specific fraud protection in place.”

Re-Channeling Social Media

Have your livechats lost their luster?

Is your Facebook following lying fallow?

Are your tweets trite?

The good folks at San Francisco’s GoodData have just the infographic to perk up your prose and mash up your media.

According to company officials, “80 percent of pinners have purchased something due to an item they've seen on Pinterest.”

They recommend doubling or even tripling up your social strategy. Their philosophy is: “Don’t let your social media mix get stuck on repeat.”

remix your social infographic