News
The Gist
- Press Ganey Forsta acquires InMoment to expand CX and analytics capabilities. The deal combines two providers of customer and employee experience to offer advanced omni-channel listening and insight tools.
- Combined company to serve 43,000+ clients across industries. Healthcare, financial services, retail and hospitality clients will benefit from expanded expertise and AI-driven solutions.
- Both firms named Leaders in Gartner’s Voice of the Customer Magic Quadrant. The merger strengthens market position and innovation capacity with over 3,000 employees globally, according to company officials.
Table of Contents
- Press Ganey Forsta Acquires InMoment to Build More Connected Experience Technology
- Key Capabilities From the Acquisition
- Target Audience for the Combined Entity
- Recent CX-Focused Acquisitions
- Where to Learn More About Press Ganey Forsta and InMoment
Press Ganey Forsta Acquires InMoment to Build More Connected Experience Technology
Announcement Details
Press Ganey Forsta announced its acquisition of InMoment on May 14, 2025, creating a unified customer experience (CX) and analytics firm with more than 3,000 employees and a combined global client base of over 43,000 organizations. The merger brings together complementary capabilities in AI, omni-channel listening and experience intelligence across industries such as healthcare, financial services, retail and hospitality.
Strategic Context
Press Ganey Forsta, which provides experience measurement, data analytics and insights, aims to accelerate innovation and extend its reach with InMoment’s conversational intelligence, natural language processing and cross-industry CX expertise. The two companies share recognition as Leaders in the Gartner® Magic Quadrant™ for Voice of the Customer Platforms, and the combined firm will continue to invest in real-time analytics, reputation management and integrated customer feedback solutions.
Related Article: 3 Must-Follow Rules for Customer Feedback Before Launch
Executive Commentary
"In today’s competitive landscape, understanding customer sentiment and experience is one of the most powerful levers organizations have to build loyalty, earn trust, and drive growth," said Patrick T. Ryan, Chairman and CEO of Press Ganey Forsta. "We’re excited to welcome the InMoment team and deliver unmatched capabilities to our combined client base."
"Together, we have the resources to deliver even greater value to our clients—through faster insights, more advanced research tools and expanded expertise," added John Lewis, Chairman and CEO of InMoment.
Key Capabilities From the Acquisition
| Capability | Details |
|---|---|
| Omnichannel Listening | Combined expertise spans call centers, chat logs, surveys and social reviews—capturing feedback across all customer touchpoints. |
| AI and Natural Language Processing | Advanced analytics capabilities will drive faster insights from structured and unstructured data, including text, voice and reviews. |
| Industry Expertise | Combines Forsta’s strength in healthcare and research with InMoment’s depth in retail, hospitality, automotive and financial services. |
| Experience Measurement Platform | Together, the firms support CX, EX, PX and market research through the Human Experience (HX) platform. |
Target Audience for the Combined Entity
- Chief customer officers and heads of CX
- Experience measurement and insights teams
- Healthcare quality and experience leaders
- Financial services, retail and hospitality experience managers
- Market researchers and analytics leaders
Recent CX-Focused Acquisitions
In addition to the Press Ganey–InMoment merger today, several other notable acquisitions have recently reshaped the customer experience technology landscape:
- Concentrix Acquires BlinkCX (Jan. 15, 2025): Concentrix expanded its presence in the Philippines by acquiring BlinkCX, a consulting firm specializing in customer experience solutions.
- Zendesk Acquires Klaus (Jan. 8, 2024): Zendesk enhanced its customer support offerings by acquiring Klaus, an AI-powered quality management platform.
- Calabrio Acquires Wysdom (Jan. 9, 2024): Calabrio bolstered its workforce performance solutions through the acquisition of Wysdom, a virtual agent operations company.
- GTS Acquires AdaptCX (Jan. 10, 2024): Global Technology Solutions (GTS) announced the acquisition of AdaptCX, aiming to revolutionize customer experience for government agencies through advanced AI solutions.
- Banzai International Signs LOI to Acquire Boast (Jan. 22, 2024): Banzai International signed a letter of intent to acquire Boast, a platform for automating video testimonial marketing.
- Nextiva Acquires Thrio (Jan. 18, 2024): Nextiva strengthened its customer experience management portfolio by acquiring Thrio, a contact center software company.
- Genesys Acquires Radarr Technologies (Jan. 22, 2024): Genesys entered into an agreement to acquire Radarr Technologies, aiming to unify customer experience across social media platforms.
Where to Learn More About Press Ganey Forsta and InMoment
Who Is Press Ganey Forsta?
Founded in 1985 by medical anthropologist Irwin Press and sociologist-statistician Rod Ganey, Press Ganey Associates is a South Bend, Indiana-based healthcare company renowned for developing and distributing patient satisfaction surveys. Over the years, the company has expanded its offerings to include experience measurement, data analytics and insights. In April 2022, Press Ganey acquired Forsta, a market research and customer experience technology business, allowing them to expand beyond the healthcare industry.
Learn more about Press Ganey Forsta.
Who Is InMoment?
InMoment is an American multinational software company headquartered in Salt Lake City, Utah. Originally founded as Mindshare Technologies in 2002, the company rebranded to InMoment after acquiring Empathica in 2013. InMoment provides businesses with insights on customers and employees from information such as comments, surveys and review data, offering cloud-based software to collect and analyze data from voice, text and video. The company has expanded its capabilities through acquisitions, including Wootric, Lexalytics, and ReviewTrackers, enhancing its AI-powered customer experience solutions.
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