Articles
Tag: customer feedback
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Balancing the Human and the Digital in Your Customer Experiences
Technology has the power to transform customer interactions and add tremendous value. But at what cost?
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What Do Your Customers Really Think of You?
What do your customers think of you — and more importantly, what are you going to do about it?
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The Virtuous Cycle of Customer Feedback
We need to set a foundation to ensure we can effectively leverage the overwhelming volume of data, draw truly meaningful insights and continuously adapt.
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Can VoC Data Easily Integrate With Customer Data Platforms?
How can you make data from voice of the customer programs and customer data platforms work together?
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The Art of Creating Customer Surveys They Will Answer
Effective customer surveys share some common traits: they're clear, concise, focussed and more.
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Customer Feedback Drives the Agile Organization
An agile organization remains open to, responsive to and recognizes the value of customer feedback.
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5 Voice of The Customer Program Examples In The Wild
We asked brands from different industries to share their stories about how VOC programs have helped impact their products, services and business.
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What is a Net Promoter Score? And Why You Should Know
Want to know what your customers really think? The answers to improving customer experience may lie within your NPS score and one simple question.
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10 Common Voice of the Customer Mistakes
Your Voice of the Customer (VOC) program may be well-intentioned, but often fall prey to common missteps. Here's how to avoid those mistakes.
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Your Customers Are Speaking: Are You Listening?
Here are steps that companies can take to ensure that they take action in response to the feedback they get through voice of the customer programs.
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The Customer Is Always Right, Right?
The voice of the customer does not always tell a company what it needs to know. Here are some reasons why that can happen.
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Why Your Voice of the Customer Data Isn't Actionable (and What to Do About It)
To improve your voice of the customer program, use concise surveys to collect relevant data and tailor insights to the needs of specific business units.
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Developing a Circle of Customer-Organization Feedback
Customers are giving less feedback because they haven't seen organizations act on it in the past.
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When It Comes to Customer Feedback, Less Is More
How many times have you gone into the drugstore and bought just one item, only to get a receipt that was a foot long because the store wanted you to log onto a website, enter a code and fill out a survey about your experience? It’s probably more times than
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