Articles
Tag: voice of the customer
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8 Enterprise Voice of the Customer (VoC) Tools You Should Know About
Collecting voice of the customer data effectively is hard. Processing and acting upon even harder. These VOC tools can help simplify the process.
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5 Voice of The Customer Program Examples In The Wild
We asked brands from different industries to share their stories about how VOC programs have helped impact their products, services and business.
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The Step-by-Step Guide to a Successful Voice of The Customer Program
Having a voice of the customer (VOC) program is one thing, but having a program that actually impacts your customer experience is something else.
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10 Common Voice of the Customer Mistakes
Your Voice of the Customer (VOC) program may be well-intentioned, but often fall prey to common missteps. Here's how to avoid those mistakes.
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The Customer Voice: Bringing Value to Online Data
To effectively use the massive amount of consumer data available via social media, companies need to be able to filter, capture and analyze actionable data.
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Voice of the Customer: 8 Tips to Win Executive Buy-in
Getting your executives to buy in to your Voice of the Customer (VoC) programs can be challenging. Here are 9 tips for getting them on the right path.
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Your Customers Are Speaking: Are You Listening?
Here are steps that companies can take to ensure that they take action in response to the feedback they get through voice of the customer programs.
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The Customer Is Always Right, Right?
The voice of the customer does not always tell a company what it needs to know. Here are some reasons why that can happen.
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Let Voice of the Customer Shape Your B2B Content Marketing Strategy
Here are six ways to connect with your audience and incorporate the voice of the customer into your content marketing strategy.
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Put Voice of the Customer Feedback Into Action With the Usability Approach
Bringing a usability process into product ownership is a structured way to introduce voice of the customer into product design.
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How To Get Started With Customer Journey Mapping
Need to build a customer journey map for your business? CMSWire interviewed practitioners and experts to shed light on how best to approach your first customer journey map.
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Voice of the Customer Decoded: 4 Tips to Make the Most of Feedback
Collecting customer feedback is crucial, but there’s more to capturing the voice of the customer (VoC) than compiling readily available data and dropping it into a spreadsheet.
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A Closer Look at SurveyMonkey's New Polling Play
If you think that companies use survey data to make decisions, think again. "We found out that they use data to tap into what people are thinking and to then push their ideas forward (to their colleagues and collaborators)," Bennett Porter, senior vice president, marketing communications, Survey Monkey told CMSWire.
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Medallia Resolves to Prevent Recurring Customer Problems
Medallia 's all for closing the loop on customer complaints. But it doesn't want to seal the deal there. Business cliches aside, the customer experience provider out of Palo Alto, Calif., today released Medallia Resolve.
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