News
The Gist
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AI workflow automation. Salesforce acquires Regrello to automate complex business processes.
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Platform integration planned. Regrello to be integrated with Agentforce and Slack.
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Enterprise productivity impact. Business leaders gain tools for faster, AI-driven process execution.
Salesforce really wants to lead this whole agentic AI thing.
Salesforce has signed a definitive agreement to acquire Regrello, an AI-native solution that automates complex business processes. The acquisition aims to accelerate Salesforce's innovation in agentic process automation.
Following the acquisition's close, expected in Salesforce's third fiscal quarter of 2026, the company plans to integrate Regrello with Agentforce and Slack. According to company officials, this integration will help customers transform manual activities into agentic automations that increase the velocity and quality of critical business processes.
Table of Contents
- Who Are the Impacted Audiences for the Salesforce-Regrello Acquisition?
- Why Salesforce Wants to Lead the Agentic AI Evolution
- Growing Agentic Process Automation
- What Are the Planned Integration Capabilities for Salesforce-Regrello?
Who Are the Impacted Audiences for the Salesforce-Regrello Acquisition?
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Enterprise IT leaders seeking workflow automation solutions
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Business operations teams managing complex processes
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Salesforce platform customers looking to enhance productivity
Why Salesforce Wants to Lead the Agentic AI Evolution
Agentic AI has rapidly evolved from experimental technology to business-critical infrastructure, changing how organizations automate complex workflows and decision processes.
Salesforce has aggressively positioned itself at the forefront of this shift with its Agentforce platform. Since unveiling Agentforce in late 2024, the company has launched multiple rapid-fire upgrades aimed at defining the future of hybrid work environments where humans and AI collaborate.
The market demand for agentic solutions stems from fundamental business challenges. Traditional automation systems lacked learning capabilities, while predictive analytics provided insights but stopped short of workflow integration. According to industry reports, organizations implementing AI agents have seen up to 98% reduction in operational costs for AI-driven processes.
Agentic AI is reshaping customer engagement by transforming CRM from systems of record to systems of engagement. According to Salesforce, their AI agents can automate entire workflows without human intervention, making decisions and adapting to new information autonomously.
As adoption grows—with Salesforce reporting 233% usage growth in six months—organizations increasingly need solutions that provide visibility, governance and rapid iteration capabilities to effectively manage their expanding digital workforce.
Related Article: Agentforce 3: Salesforce's Latest Bet on the Future of Agentic AI
Salesforce Wants to Lead Agentic AI Push in Customer Experience
Agentic AI is integrating within the customer experience ecosystem through reactive support to autonomous, anticipatory engagement. Unlike traditional AI systems, agentic platforms can observe customer journeys in real time, adapt strategies dynamically and proactively address issues before they escalate.
Salesforce Advances Platform Capabilities
Salesforce positioned itself at the forefront of this shift with its Agentforce platform. The company's latest Agentforce 3 release introduced a Command Center for observability and control, enabling organizations to measure, manage and optimize agent performance across sales, service and customer success functions.
According to Salesforce, the platform enables enterprises to deploy autonomous digital agents that automate routine tasks while integrating with business context and data. Early adopters reported a 52% reduction in case cycle times and notable improvements in customer satisfaction metrics.
Technology Promises Proactive Service Design
Industry analysts suggest agentic AI's primary value lies in delivering hyper-contextual personalization through behavioral, transactional and contextual data synthesis. The technology aims to create "scalable intimacy" by delivering personalized experiences to millions of customers simultaneously.
The most significant shift, according to proponents, is moving from problem resolution to proactive friction elimination. This approach enhances customer experience metrics from reactive support measures to anticipatory service indicators.
Reality: Adoption of Agentic AI Remains Limited Despite Interest
Despite industry attention, enterprise deployment remains nascent. Research indicates only 6.5% of companies have deployed agentic AI in production, though pilot programs and proof-of-concept initiatives are accelerating.
Industry analysts note that while marketing around agentic AI advances rapidly, many organizations remain cautious about customer-facing deployments due to concerns about customer trust, governance and legal risk. Salesforce is working to address these concerns by making agentic AI adoption more intuitive and secure.
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Salesforce Partnership Ecosystem Expands
The company has expanded its partner ecosystem to support broader adoption. Cognizant announced new offerings for Agentforce in June, indicating growing system integrator support for the platform.
Growing Agentic Process Automation
Joining Salesforce gives us the reach and platform to bring agentic process automation to more organizations, helping teams break free from old, slow, and expensive ways of working to agile, AI-powered execution.
- [Aman Naimat, CEO, Regrello]
What Are the Planned Integration Capabilities for Salesforce-Regrello?
According to company officials, the integration will deliver several key capabilities:
| Capability | Description |
|---|---|
| Workflow Automation | Transforms business data into agile, agentic workflows |
| Coordinated Workflows | Turns unstructured artifacts into organized processes |
| Human-AI Collaboration | Brings humans and agents together on the Salesforce Platform |
| Manual Work Reduction | Gives employees ability to automate repetitive tasks |
| Real-time Collaboration | Enables faster delivery of customer value |
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