News
The Gist
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Expanded partnership announced. Sprinklr and SAMY formalize deeper global collaboration.
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Unified CXM solution. Joint offering integrates technology, social insights and marketing services.
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Impact for brands. Global brand leaders can accelerate digital transformation and improve customer engagement.
Sprinklr and SAMY announced an expanded global strategic partnership on Nov. 20. The collaboration combines Sprinklr's unified customer experience management platform with SAMY's social-first marketing expertise.
According to company officials, the partnership aims to bridge insight and execution, helping brands create more meaningful customer experiences across channels and drive measurable business results. The alliance introduces a unified model for integrating advanced technology with strategic marketing services.
Table of Contents
- Impacted Audiences for Sprinklr-SAMY Partnership
- A Signal of What’s Changing in Customer Experience Strategy
- Doubling Down on Customer Engagement
- Sprinklr Background
Impacted Audiences for Sprinklr-SAMY Partnership
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Enterprise marketing and CX leaders seeking consolidated solutions
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Global brands requiring social insights and customer engagement tools
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Digital transformation teams at large organizations
A Signal of What’s Changing in Customer Experience Strategy
Customer experience transformation now demands strategic integration of AI, data management and operational change to deliver measurable business outcomes.
Sprinklr's partnership with SAMY reflects a broader industry shift toward AI-powered customer data integration, which has become the new battleground for CX platforms. Organizations increasingly seek to extract actionable insights from fragmented information sources, with industry experts noting that businesses are embedding AI into digital interactions to create more natural customer connections.
This transition faces significant challenges. Recent reports highlight how organizations struggle with siloed data and technology-first approaches that neglect customer impact. While 88% of companies implement AI/ML solutions, only 25% see direct revenue growth from these investments.
The market has seen growing adoption of solutions that can autonomously handle customer inquiries and generate insights. The true power lies in integrating these capabilities to optimize customer journeys. Leading brands have demonstrated how strategic martech adoption can drive innovation and measurable ROI, with companies like Coca-Cola leveraging AI to analyze consumer data and predict purchasing trends, enabling highly targeted marketing campaigns.
Related Article: Sprinklr Unveils AI-Powered Innovations Designed to Help Brands Transform Customer Experiences
Doubling Down on Customer Engagement
By bringing together Sprinklr's powerful AI-native platform with SAMY's end-to-end marketing expertise, we're able to deliver human-first experiences that drive real business impact. This new chapter marks a shift from tactical support to a strategic, regionally integrated partnership that empowers brands to better understand and engage their customers.
- Nathan Townsend, chief partnership officer
SAMY
Solution Capabilities Demonstrated in the Sprinklr–SAMY Partnership
This table outlines the combined strengths of both organizations and how their unified model supports global brands.
| Capability | Description |
|---|---|
| Foresight System | Turns global social conversations into actionable insights that guide brand, creative and CX decisions. |
| Unified Delivery Model | Blends Sprinklr’s platform with SAMY’s execution layer to streamline activation across markets. |
| Social Listening | Provides real-time intelligence across regions to identify trends, risks and cultural moments. |
| Joint Go-to-Market | Combines CX technology and social-first strategy to deliver scalable growth programs. |
| AI-Native Platform | Pairs Sprinklr’s AI engine with SAMY’s implementation expertise to accelerate time to value. |
Sprinklr Background
Sprinklr targets enterprise marketing, customer care and digital experience leaders. The company was founded in 2009 in New York, New York.
Platform Capabilities
Sprinklr offers a unified customer experience management platform that integrates social media management, customer service, marketing, and analytics. The platform supports multiple digital channels and leverages artificial intelligence (AI) for insights and automation. Its tools are designed to help large organizations manage brand presence, engage customers, and monitor sentiment across social and messaging platforms.
Market Position
The company operates in the customer experience management and digital engagement software sector, serving large enterprises across industries such as retail, financial services, and telecommunications. Its typical customers include global brands with complex digital footprints and high volumes of customer interactions. Sprinklr asserts that its platform appeals to organizations seeking to unify customer engagement and analytics across multiple departments and channels.
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