ActiveConversion makes sales and marketing work for industrial companies. Our combination of software and services helps manufacturers, distributors and industrial service providers make the most of existing efforts by generating more leads and identifying the best opportunities.
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Marketing leaders offer advice to those applying for the content marketing position of their dreams.
Marketers can’t just focus on filling the top of the funnel. Instead, place a greater focus on frequency over reach.
Like any marketing strategy, hiring an influencer requires careful study and research.
Marketing metrics must demonstrate more than a series of one-time touchpoints — they must show continued commitment and brand loyalty.
CCPA officially goes into effect on Jan. 1, 2020 and many businesses are still sleeping at the switch.