ActiveConversion makes sales and marketing work for industrial companies. Our combination of software and services helps manufacturers, distributors and industrial service providers make the most of existing efforts by generating more leads and identifying the best opportunities.
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Businesses need to make intelligent choices about how they use the customer data they collect and how long they store it.
The pressure to be more data-driven can make marketing less scientific.
The rising importance of visual storytelling has been met by the rise in adoption of headless systems.
Privacy responsibility — how we use, secure and share data — is becoming a differentiator.
The biggest cause of go-to-market failures is internal groups don't share unifying goals.