ActiveConversion makes sales and marketing work for industrial companies. Our combination of software and services helps manufacturers, distributors and industrial service providers make the most of existing efforts by generating more leads and identifying the best opportunities.
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Personalization is really, really hard work, fraught with privacy concerns, and an unparalleled ability to annoy the hell out of customers.
Email campaigns offer some distinct advantages over social media campaigns when it comes to matching message to audience.
Data from Adobe and Salesforce show Black Friday and Cyber Monday once again set records. Ten takeaways marketers can use to improve their online campaigns.
Advertising would make a lousy parent, with its focus on consumerism and debt.
Unfortunately there's no magical formula for how frequently brands should email prospects, but marketers can take steps to ensure their emails provide value.