ActiveConversion is the leading industrial conversion company in North America and systematically help companies expand into new markets and mature in existing ones with our unique combination of software & services that help you generate, manage and convert sales opportunities.
Primary Use Cases
Sales & Marketing Intelligence, Lead Identification, Conversion Software, Lead Generation, and Online Advertising
As ecommerce keeps on growing and customers keep on evolving, the importance of triggered marketing (aka real-time marketing) is at an all-time high. I recently wrote about the need to combine both real-time and batch customer data in order to maximize the value of this marketing strategy. Conti...Read more
Earlier this year, Spotify released Ad Studio, a user interface for its burgeoning podcast ad service. The shift to remote work has made podcast programming competitive against social media, digital communities, online platforms and traditional media as an advertising placement choice. Continue...Read more
One of my a-ha moments from this pandemic has been the realization that behaviorally we are more alike than I thought. Continue reading...