ActiveConversion is the leading industrial conversion company in North America and systematically help companies expand into new markets and mature in existing ones with our unique combination of software & services that help you generate, manage and convert sales opportunities.
Primary Use Cases
Sales & Marketing Intelligence, Lead Identification, Conversion Software, Lead Generation, and Online Advertising
Most Chief Marketing Officers (CMOs) expect COVID-19's impact on the bottom line to be short-lived with better times ahead in the next 18 to 24 months, according to Gartner's CMO Spend Survey 2020 published this week. Continue reading...
CMOs have always had to operate under pressure. While they carry the greatest responsibility for the company's pipeline generation and brand, they also have the shortest average tenure of any executive in the C-suite and the shortest timeline for producing results. Continue reading...
Marketing has long monitored website performance as a measure of the customer experience. But what's the right test for a website or app? Identifying one test has been a challenge. Google's answer to that challenge is Core Web Vitals. Continue reading...