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Products by Dinamenta, UAB
The focus group traces its origins back to the mid-1940s. Its death has been predicted many times, but inviting customers to participate in focus groups remains a common tactic to this day. Nevertheless, the value of the focus group remains questionable as multiple factors impact the integrity o...Read more
Why is there such a disconnect between graduates of UX educational programs and the senior leaders and hiring managers who assess if a candidate's work is good enough? Educational programs most often act as cheerleaders, praising the student's work, telling them their portfolio looks good and t...Read more
COVID-19 has amplified customer expectations for safety and convenience, according to a new report from Forrester Research. That finding should come as no surprise, but businesses are doing a mixed job on delivering. The report, The New, Unstable Normal: How COVID-19 Will Change Business And Te...Read more
Outcome (noun): The way a thing turns out; a consequence Whether you know it or not, everything you buy or sell is motivated by an outcome. In your personal life, these outcomes may not always be explicit. Continue reading...
SAP is taking its $8 billion acquisition of customer experience and employee experience management provider Qualtrics public. SAP announced Sunday, July 26, its intent to take Qualtrics public through an initial public offering (IPO) in the U.S. Continue reading...