Primary Use Cases
Google rethought its analytics foundation in its Google Analytics 4 release Oct. 14 and for the first time has carried out a wholesale revision of its analytics platform rather than just iterative enhancements. Damion Brown, founder and CEO of Data Runs Deep, a Melbourne-based Google Analy...Read more
COVID-19 has affected organizations in many different ways when it comes to providing digital customer experience. Some saw no change in strategy. Others grappled with ineffective customer experience technologies. And some made complete pivots in how they market to customers. Those were some of...Read more
The shift from face-to-face interactions and relationships to digital interactions has been trending for some time, but the trend quickly accelerated following the start of the COVID-19 pandemic. Continue reading...