iContact specializes in email marketing solutions for small and mediums sized businesses. iContact is an award-winning company from the Cision, a global media intelligence company, family of brands. iConatct is Headquartered in Morrisville, NC and was founded in 2003.
- HQ Location
- United States
- Year Founded
Engagement is one of the most critical KPIs for businesses today. Brands are always on the lookout for where they’re able to get the most attention from their customers, whether on their website, through social media, email marketing or some other marketing channel. Customer engagement, a...Read more
Email has been a particularly useful marketing channel for businesses. But in recent times, niche email newsletters have grown in popularity. According to The Content Marketing Institute, 81% of B2B marketers say their most used form of content marketing is an email newsletter. Continue reading...
For over two years, I’ve managed the Content Corner email newsletter. It’s sent out every other Friday with love and care, assembled 100% by yours truly. I curate content about marketing and add in some splashes of original commentary. Continue reading...
Most brands use email marketing to sell to their target audience, but this may not be the best use of the channel. A new report from SurveyMonkey and SparkPost found that only 18% of consumers say they are pushed to click "buy" through email communication, yet 50% of brand marketers Continue rea...Read more
Marketing leaders everywhere have spent the last few weeks taking stock of our "new normal” and what this global pandemic means for their brands. Continue reading...