iContact Pro is a marketing automation solution with focuses on email marketing and campaign management among other things.
Some of the features include:
CRM capabilities, Landing page creation, Workflow automation, Lead scoring, Segmentation, Social Media posting and monitoring, engagement tracking, analytical reporting, salesforce integration, and more.
Primary Use Cases
Without a strong taxonomy and metadata on the back end, your intranet will only cause frustration.
AI and machine learning skills are in short supply. If your organization is considering bringing these in house be sure you have what's needed to be successful.
Rita Zonius talks the relationship between intranets and ESNs, keeping momentum going post launch and more in our latest Digital Workplace Leaders series.