iContact Pro is a marketing automation solution with focuses on email marketing and campaign management among other things.
Some of the features include:
CRM capabilities, Landing page creation, Workflow automation, Lead scoring, Segmentation, Social Media posting and monitoring, engagement tracking, analytical reporting, salesforce integration, and more.
Primary Use Cases
One of the missteps organizations make in their approach to culture transformation is to put all of their focus on designing the change from the top down.
Allowing remote working opens an organization up to a wider pool of potential applicants who can offer a greater variety of voices and perspectives.
Audience-centric brands aren't just data-driven, they're using the intent behind the action to deliver more relevant products and content.