iContact Pro is a marketing automation solution with focuses on email marketing and campaign management among other things.
Some of the features include:
CRM capabilities, Landing page creation, Workflow automation, Lead scoring, Segmentation, Social Media posting and monitoring, engagement tracking, analytical reporting, salesforce integration, and more.
Primary Use Cases
Most brands use email marketing to sell to their target audience, but this may not be the best use of the channel. A new report from SurveyMonkey and SparkPost found that only 18% of consumers say they are pushed to click "buy" through email communication, yet 50% of brand marketers Continue rea...Read more
Marketing leaders everywhere have spent the last few weeks taking stock of our "new normal” and what this global pandemic means for their brands. Continue reading...
Open rates on marketing emails rose over the past four weeks as companies lean toward email to connect with customers, a report from HubSpot found. HubSpot, which provides CRM and marketing automation software, has been running numbers on marketing emails through the COVID-19 crisis and found st...Read more