iContact Pro is a marketing automation solution with focuses on email marketing and campaign management among other things.
Some of the features include:
CRM capabilities, Landing page creation, Workflow automation, Lead scoring, Segmentation, Social Media posting and monitoring, engagement tracking, analytical reporting, salesforce integration, and more.
Primary Use Cases
Digital transformation is the process, the investment and the commitment organizations need to undertake to remain competitive, relevant and viable.
Digital innovation hasn’t changed the need for a business to relate to people as people.
Currently there are ECM problems prompting businesses to move from legacy tech to more modern alternatives, like CCM or cloud services. Here's why.