SAN FRANCISCO — Oracle is trying to convince attendees at its annual user conference here this week that its intelligent cloud applications are the keys to a world of machine intelligence, where software picks up on hints and nuances from user patterns in order to get smarter over time. Such calculations and analysis require cloud networks for all of those algorithms to get to work.

At OpenWorld yesterday, Oracle unveiled its Adaptive Intelligent Applications, which it claims will provide customers unparalleled opportunities to monetize data and accelerate digital business.

Oracle Adaptive Intelligent Applications are the foundation of the company’s next generation Software-as-a-Service (Saas) offering, which mixes third-party data, analytics and user behavior details to create cloud applications that adapt and learn.

What Intelligent Applications Offer

Adaptive Intelligent solutions learn from Oracle's billions of anonymized consumer and business profiles, according to Dave Schubmehl, research director of cognitive systems and content analytics for IDC. 

How many profiles does it have? During his keynote Sunday, CTO Larry Ellison said Oracle has more than 5 billion such profiles — more even than Facebook.

The applications tap into Oracle’s “web-scale data” and apply data science to generate conclusions, analyze behavior and adjust through time to better interpret customer and employee needs. It’s familiar to the push into machine intelligence that many consumer products are also undergoing, with Apple, Google and Microsoft also pushing ahead in this space.

Oracle Claims It Has the Experience, Tech

Can Oracle not only host and provide key cloud services, but actually lead innovation in this area? One session designed to make this case was with Don Johnson, Oracle vice president of engineering.

In a session that outlined many of the company’s initiatives, he worked to dispel skeptisicm about Oracle ability to deliver on its promises. He said the company has the knowledge and hardware experience to build a successful system.

Learning Opportunities

“I live up in cloud town in Seattle,” he said. “For the original cloud set, Oracle has become the cool place to work. We have a large powerhouse team that includes really the A-Plus players from the first generation of clouds. The people who built the original network systems, storage systems, security system, database management and more. It’s really a phenomenal team with a phenomenal amount of depth and breadth of talent.”

'Super Data Centers'

Ellison also emphasized the company's capacity to offer businesses more intelligence and insights about their customers during his keynote. He claimed Oracle was competitive with Facebook in the number of adaptive intelligence pieces of information the company had compiled through its acquisition of companies like DataLogix and BlueKai.

“We’re in the middle of a generational change — from on-premise computing to super data centers called clouds,” he said.

For those in attendance, there was no escape from the idea that at least some part of their business would be connected to a cloud service. Johnson said Oracle wants to be the leader for those making the transition, which will require some serious competition.

“If you think you're not moving to the cloud you're wrong,” he said. “It's a matter of when, not if. And Oracle is going to be the provider for our customers moving to the cloud.”