News
The Gist
- AI-driven marketing. HCL Unica+ introduces agentic AI for deeper customer insights.
- Personalization focus. Platform powers real-time hyper-personalization and unified customer profiles.
- Marketer impact. Marketing teams gain tools for tailored engagement and campaign efficiency in a trust-driven landscape.
HCLSoftware launched HCL Unica+, a new marketing technology platform focused on what the company calls the "Intelligence Economy," on June 2. According to company officials, the platform leverages agentic AI capabilities to help marketers deliver more personalized customer experiences.
The Noida, India-based software provider developed Unica+ to address challenges in digital marketing such as attention fatigue and lower engagement. HCLSoftware asserts the platform will help brands build trust with customers by delivering more relevant, data-driven experiences.
Impacted Audiences for HCL Unica+
- Chief Marketing Officers and marketing teams at large enterprises.
- Digital experience and customer journey strategists.
- Marketing technology integration specialists.
Marketing Technology Evolution
AI-driven marketing technology has evolved from basic automation to sophisticated platforms that enable hyper-personalization and customer-centric strategies in an increasingly complex digital landscape.
HCLSoftware, which serves thousands of organizations including many Fortune 500 companies, has positioned itself within the rapidly evolving martech ecosystem that now encompasses over 15,000 tools.
The marketing technology landscape of 2025 is defined by several key trends. AI-driven hyper-personalization has become essential as brands seek to create tailored experiences that resonate with individual customers. Simultaneously, unified martech stacks are eliminating silos to improve efficiency and ensure consistent customer experiences.
AI-fueled customer-centricity has transformed how brands anticipate needs and customize services. Rather than replacing human talent, AI tools for marketing are increasingly seen as allies that handle data analysis and content optimization, allowing teams to focus on creativity and strategy.
As third-party cookies phase out, first-party data strategies have emerged as foundations for privacy-compliant marketing. According to industry experts, these advancements are reshaping how marketers connect with audiences while addressing growing privacy concerns in a competitive marketplace.
HCL Unica+ Features
The platform aims to help marketers transition from attention-based marketing to intelligence-driven engagement.
| Capability | Description |
| Autonomous AI Agents | Three specialized agents for segmentation, content optimization and performance insights. |
| MaxAI Tools | A tool to build custom AI models and an assistant for campaign strategy. |
| Digital Body Language | Identifies customer intent through behavioral analysis. |
| Real-Time Personalization | Delivers contextual messages based on continuous learning. |
| Customer One View | Unifies customer data into comprehensive profiles. |
| Privacy & Responsibility | Built-in guardrails for compliance and responsible AI use. |
HCLSoftware is a division of HCLTech focused on providing enterprise software products and solutions for IT leaders and digital transformation teams.
Key offerings include DevOps, automation, digital experience, data management and security solutions. The company manages a portfolio of products acquired from IBM, including application development, collaboration and security platforms. Its solutions are designed to support complex, large-scale IT environments and integrate with existing enterprise systems. HCLSoftware asserts its products help organizations modernize legacy infrastructure and accelerate digital initiatives.
The company primarily serves large enterprises and mid-market organizations in regulated and global industries. It is positioned as a provider of enterprise-grade software, often targeting customers with significant legacy IBM software investments. Typical buyers include CIOs, IT directors and digital transformation leaders. HCLSoftware competes with established enterprise software vendors in sectors such as banking, manufacturing, healthcare and government.
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