Articles
Tag: #martech
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Optimove Obtains $75M to Scale Customer Journeys and Personalization
Optimove announced today a $75 million investment led by global growth investor Summit Partners.
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4 Reasons Why Explainable AI Is the Future of AI
Explainable AI (XAI) allows brands to be transparent in their use of AI applications, which increases user trust and the overall acceptance of AI.
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Oracle Announces New Automated Lead Generation and Qualification Solution
Part of Oracle Advertising and CX, Fusion Marketing enables marketers to create campaigns that span traditional marketing and advertising channels.
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Adobe Announces Milestone in AI-Capabilities Usage for Adobe Experience Cloud
Salesforce shared a new milestone in a recent blog post around the implementation and customer usage of AI in its Adobe Experience Cloud.
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Conversational AI: Creating a Framework of Ethics and Trust
The use of conversational and other AI applications is on the rise across many industries. But are we baking ethics and trust into these algorithms?
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How To Get C-Suite Buy-in on Your Customer Experience Initiatives
Getting more budget for your CX initiatives is never easy. So how do you make a successful presentation for additional resources? Here are some tips to help.
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Sitecore Acquires Reflektion, 6Sense Acquires Fortella & More Customer Experience News
Sitecore continued its 2021 acquisition spree with Reflektion, 6Sense made a big ABM acquisition, and more CX news.
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Why Conversational AI Is So Much More Than a Chatbot
The history and use of conversational AI, and the ways conversational AI is being used outside of typical chatbots.
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Is It Ever Gonna Be Easy for Marketing Ops?
Marketing ops is never gonna be an easy job, but here are a few tips to make it easier.
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How Low-Code/No-Code Platforms Bring a Marketing Team’s Dreams to Life
Low-code and no-code platforms help speed the process of making marketers' dreams a reality by alleviating reliance on their dev team.
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4 Ways Conversational AI Is Improving the Customer Experience
Conversational AI is changing the way people relate with machines, enabling humans to have conversations with machines.
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Is Marketing Facing a Tech Knowledge Deficit?
A recent survey found only 22% of CMOs have a clear understanding of the importance, use and benefits of technology. Does this ring true?
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5 Areas to Factor Into Your 2022 Content Marketing Planning
With content marketing budgets predicted to grow, marketers should watch five areas before planning their 2022 strategy.
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Does Size Matter With Martech Stacks?
How big should a martech stack be? The only correct answer to that question is “as big as it needs to be.”
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