Articles
Tag: #martech
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A Brand Management Maturity Model, Part 1: Strategy
Having a clearly defined strategic roadmap is the foundation to brand management success.
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The Cranky CMO’s Holiday Wish List
With all the hustle and bustle of the holiday season plus the end-of-year B2B software sales insanity, I’ll admit I end up being a cranky CMO.
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Your DAM Prep List
Any successful DAM implementation requires more than just new technology, it requires a foundation for digital strategy.
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Why the CMO Role Isn't Doomed After All
Digital transformation has created more opportunity and value for marketers than ever before.
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Mike Berry: Martech Success Requires Big-Picture Vision
Shutterfly's Mike Berry discusses the ongoing evolution of martech; best-practices for martech migration; and the use of personalization in 1:1 marketing.
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Integrations Keep the Data Flowing and the Marketing Relevant
Many companies collect data first, then try to figure out what to do with it after. This is a sure-fire way to make sure you're working with out of date data.
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Martech Management: You Don't Have to Go It Alone
Regardless of depth of expertise, no single person can be an expert across the full landscape of marketing technology.
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CMOs Share Ways to Save Money as Martech Investments Decline
According to Gartner marketing budgets have declined again. We asked CMOs to share their best tips when it comes to saving on martech and marketing budgets.
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Are Your Organization's Martech Investments Working?
CMOs are pouring money into martech, but are these investments even working? And where does human capital fit in?
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Why Good Management of Your Workplace Technology Is Key to Success
Introducing technology into the digital workplace is not enough. The technology has to be managed if it is to be effective. Here's why.
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Striking a Balance Between Martech Investments and Upskilling
Martech investments are increasing, but should CMOs focus a little more on upskilling their employees before they bolster their martech stacks?
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MarTech Attendees Dish on Tech Chaos, Marketing Technologist Superpowers
CMSWire's Dom Nicastro caught up with attendees of the recent MarTech Conference to discuss their challenges and takes on martech trends.
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Building Your Martech Stack: Best-of-Breed vs. Suite
When it comes to martech, is best-of-breed the way to go, or should you opt for a one-stop-shop suite solution? CMOs share their insights.
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5 Takeaways from MarTech East Conference
CMSWire attended the MarTech East Conference in Boston to discover the latest trends in marketing technology.
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