Articles
Tag: #martech
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6 Best Practices That Will Improve Your Digital Marketing Strategy
It doesn’t matter how great your product or service is, if you can’t market it to the right people, nobody will use it, making a solid marketing strategy a must
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Opening Up the Email Marketing Engine to Artificial Intelligence
The artificial intelligence use case for email marketing is gaining steam. How are marketers putting it to use?
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OneScreen.ai Gets $1M in Funding to Fix OOH Advertising Industry
Last week, Tech Capital Inc and execs from HubSpot, Wayfair and BuySellAds and more invested $1 million in out-of-home advertising firm OneScreen.ai.
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Marketers, Are Your ABM Efforts Helping or Hurting Sales? 3 Tips to Consider
The world of B2B marketing is in the middle of a digital revolution, and it feels like everyone wants to put their two cents into our digital strategy.
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3 Obstacles to a Great CMS Migration (And How To Overcome Them)
Undertaking a CMS migration can be a painful task, wrought with several challenges. Here are some of the obstacles you might face and how to overcome them.
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CMOs: Your Marketing Ops Team Is a Secret Weapon
Marketing operations is the team that makes stuff work. Without them, marketing would grind to a halt.
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Can Silicon Valley Remain the Top US Tech Center in a Post-COVID World?
How will Silicon Valley fare post COVID-19? Can it still be the center of tech despite the move to remote work?
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Marketing Ops’ Secret Superpower: Procurement
A single marketing truth has saved the companies I’ve worked for millions of dollars.
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MeetingPlay Receives $75 Million Investment From Sunstone Partners
MeetingPlay, a technology company that focuses on solutions for in-person, virtual and hybrid events received a $75 million investment from Sunstone Partners.
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What Is a Microinteraction (And How Does it Impact UX)?
A microinteraction is when a user interacts with the UX for a single-use case. These can be made memorable with the right kind of design.
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Google's Newest Fine Turns up the Heat for Big Tech in Europe
Google's recent fine by the French competition authority is just the latest move by regulators to try and keep Big Tech under control.
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How SMBs Are Joining the Automation Race
Automation is gaining traction across enterprises and SMBs are joining the party. Here's why.
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Salesforce Updates Digital 360 With New Features to Marketing and Commerce Clouds
Salesforce expands its customer data platform, introduces new data integrations, partners with Google for first-party data, and more.
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CX Decoded Podcast: Taming the Martech Chaos With Anita Brearton
CX Decoded Podcast caught up with Anita Brearton, who provides tips on how to tame the marketing technology stack chaos.
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