Articles
Tag: #martech
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6 Key Steps to Digital Marketing Investment Success
Decision-making around marketing technology (martech) investments has become more complex than ever. Here we look at how to make the right choices.
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3 Questions to Answer Before Embarking on a Martech Stack Revamp
As leaders embark on a martech stack revamp, answer three essential questions before investing in a new solution.
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Is Your Marketing Platform Really Open?
Despite the influx of new tools, many of today’s marketing clouds remain closed off and stagnant.
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How Bringing Machine Learning Into Marketing Improves Business Results
Three areas where machine learning will improve your marketing efforts.
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3 Questions for Marketers to Ask Before Buying New Software
Three questions which can help marketers triage which features will best blend data, analytics and machine learning development into a technology stack.
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How CMOs Can Tame the Martech Beast
By understanding who you are as a company, what you currently have, and what you need, you’ll find it easier to approach and ultimately tame your martech stack.
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What Does IBM's Martech/CX Exit Mean for the Industry?
What does IBM's sell-off of it's marketing/customer experience portfolio mean for the martech industry and the modern marketer?
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A Brief History of Agile Marketing
Agile might be considered an obscure marketing buzzword, but knowing its history can demystify its purpose.
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Why Enterprises Are Turning to Best-of-Breed Technology
Developing, building and installing digital and marketing tech can be difficult, so enterprises are looking to best-of-breed to solve the problem.
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Is IBM the Canary in the Martech Mega-Vendor Coal Mine?
Is there still a place for all-in-one martech platforms in an era when services rule?
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How Your Marketing Stack Affects Customer Experience
The proliferation of martech has created multiple CX challenges with pieces of the customer journey living in different tools, apps and departments.
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The Newfound Power of DAM
DAM must be seen as more than just DAM: it is a critical component of the marketing technology system.
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What Does Martech's Ecosystem Evolution Mean for Marketers?
How do marketers sort through their martech ecosystem while somehow artfully and skillfully integrating software you've built? Now add 7000+ martech options.
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Why Digital Asset Management Is Now Officially Martech
For years, digital asset management was left out or marginalized in any marketing technology conversations. That's no longer the case.
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