Articles
Planning your virtual marketing conference calendar? We've put together this list of 10 events worth considering in 2021.
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Digital customer experience software providers reported significant growth in their third-party application ecosystems in 2020. Where is that growth happening?
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Marketing executives share challenges they expect in the year ahead and tips on how best to prepare for the “end” of COVID.
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Marketing technology companies had a unique perspective on the seismic shift that took place in 2020. Here's what they think we should expect in 2021.
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API management platforms help companies to centralize control of their APIs and ensure they meet required standards necessary to connect vital systems.
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Many brands are revisiting their customer experience initiatives, and are looking into investing in either a CDP or CRM platform.
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Had enough of 2020 yet? With the end so near we thought it a good time to look back at CMSWire's top 10 most popular marketing articles of the year.
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Brearton's article, "Marketing in a Time of Crisis" was the most read article on CMSWire in 2020 and for good reason. Learn more about Anita in this profile.
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In part 2 of our breakdown of what will be critical for marketers throughout the next decade, we look at data accuracy, exclusivity & legal permissions.
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With budgets always on the list of big CX challenges, it's time to unify and streamline your martech stack to make it more effective and efficient.
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Gartner predicted that application security spending would reach $3.2 billion in 2020, a 6% increase from 2019 and with it comes the need for API security.
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Recent data from the Martech 2030 report highlights what will be one of marketers' biggest challenges in 2020, data distillation and activation.
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Marketers still aren’t using the full breadth of capabilities in their marketing technology stack, what if anything should leadership do?
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Adobe's Workfront acquisition is part of a larger trend of companies coupling digital asset management with content collaboration and production capabilities.
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