Articles
Tag: #martech
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The Newfound Power of DAM
DAM must be seen as more than just DAM: it is a critical component of the marketing technology system.
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What Does Martech's Ecosystem Evolution Mean for Marketers?
How do marketers sort through their martech ecosystem while somehow artfully and skillfully integrating software you've built? Now add 7000+ martech options.
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Why Digital Asset Management Is Now Officially Martech
For years, digital asset management was left out or marginalized in any marketing technology conversations. That's no longer the case.
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The Insurance Industry Plays Catch Up With Customer Experience
Insurance firms lag in delivering excellent customer experience, but many are recognizing it's time to catch up.
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6 Tips to Help Optimize the Software Purchasing Process
Investing in the right business software is one of the most important decisions a business can make. Here are 6 tips to get it right.
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The Evolution of Marketing Operations
Consider for a moment that the average organization uses over 90 cloud services. Then think back to 5 years ago and it's easy to see the many changes marketing.
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Setting the Foundation to Join the Digital Elite
It's easy to claim success in the digital realm, but it takes more than providing a variety of digital tools.
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3 Tools to Make Your Marketing Life Easier
It's essential to arm everyone with tools that are cost effective, easy to use and don’t require a significant amount of time to produce results.
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How Martech Is Shifting the Sales and Marketing Relationship
The martech explosion continues and as it does it's bringing sales and marketing teams closer. Here's why.
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Why the New York Times Merged Martech With Engineering
CMSWire talked to the NY Times about its martech ecosystem and why it has merged it's martech and engineering teams. Part 2 of a 2 part series.
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A Look at One Organization's Homegrown Approach to Martech
We caught up with a Maya Gumennik of SmarterTravel to discuss how her team selects and builds marketing technology in the competitive travel industry.
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Investors Talk Next Steps for the Digital Experience and Martech Spaces
We asked investors to share their thoughts on hot trends in the martech and digital experience space.
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The Marketing Technologist: A Superhero and Agent of Change
Being a marketing technologist is all about driving change and innovation to improve the customer experience, drive revenue and increase CLTV.
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'Spray & Pray' Must Go Away: Why Marketing Needs to Get Surgical
Email marketing remains an effective lead generation channel, and yet it's often the most abused and misused channel.
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