Articles
Tag: #martech
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How COVID-19 Changed Marketing
How has the pandemic changed marketing? What has shifted and what has stayed the same?
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Can Low- and No-Code Platforms Turn Marketers Into Data Scientists?
Low- and no-code platforms are gaining momentum. So where can this emerging technology help marketers with data management?
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After a Decade of Digital Experience Software Acquisitions, What's Next for Adobe?
Adobe Summit is being held this week, and we've got an analysis of the latest advancements in its digital customer experience software stack.
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Terminus Announces API Integration With LinkedIn Marketing Solutions
On the heels of securing $90M in Series C funding from Great Hill Partners, Terminus announced its API integration with LinkedIn Marketing Solutions.
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Does Your Martech Stack Inspire Joy?
The Marie Kondo “KonMari” method — so famous for helping homeowners declutter their domiciles — can show us how to tidy up our martech stacks.
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How Apple and Google’s Tracking Rules Are Impacting Advertisers and Marketers
Apple and Google each announced changes that will have the effect of limiting the ability of apps and websites to track users online and through mobile apps.
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What Is a Content Experience Platform?
Aragon Research has debuted a new research software category, and we pursue what's behind it.
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What Is Marketing Automation and How Does It Help Marketers?
We explore the definition of marketing automation software, its features, components, how is it used and what the benefits are for marketers who implement it.
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Which Customer Data Platform Road Should You Travel?
Customer data platforms (CDP) are more than a one-flavor piece of software. We've got some tips for finding the right CDP for your organization.
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Best-of-Breed Digital Experience Platforms: Case Studies From Jahia, Liferay & Magnolia
Part 2 in our our series that looks into how practitioners are getting the most from their Digital Experience Platforms (DXPs).
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How To Liberate Marketing From Mundane Tasks With AI
In 2021 brands need to be more adaptive and assemble experiences more quickly to meet digital savvy customer’s evolving needs and expectations.
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5 Ways to Obtain Genuine Customer Feedback
Obtaining genuine feedback from customers is never easy, and seems to be getting harder to obtain. Here are five ways get more feedback and insight.
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10 Virtual Marketing Conferences to Consider in 2021
Planning your virtual marketing conference calendar? We've put together this list of 10 events worth considering in 2021.
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Exploring the Third-Party Customer Experience App Ecosystem's Growth
Digital customer experience software providers reported significant growth in their third-party application ecosystems in 2020. Where is that growth happening?
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