Articles
Tag: #martech
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Managing Your Martech Stack in a World of Constant Flux
Today we catch up with companies who are managing their martech stacks to gain insights on how they try to take advantage of their tool sets.
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Why Marketers Can't Realize the Full Potential of Their Martech Stack
Gartner found that marketers only use 58% of their martech stack's full capabilities, which seems like a lot of lost opportunity. What's going on?
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Digital Marketing Enters its Third Decade: What Changed in the Last 10 Years
We can map the first two decades of this century to the maturity of the digital age of marketing.
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8 Insights from Acquia's Acquisition of CDP Provider AgilOne
CMSWire's Dom Nicastro takes a deeper look at the driving factors behind Acquia's acquisition of CDP provider AgilOne.
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A Brand Management Maturity Model, Part 1: Strategy
Having a clearly defined strategic roadmap is the foundation to brand management success.
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The Cranky CMO’s Holiday Wish List
With all the hustle and bustle of the holiday season plus the end-of-year B2B software sales insanity, I’ll admit I end up being a cranky CMO.
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Your DAM Prep List
Any successful DAM implementation requires more than just new technology, it requires a foundation for digital strategy.
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Why the CMO Role Isn't Doomed After All
Digital transformation has created more opportunity and value for marketers than ever before.
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Mike Berry: Martech Success Requires Big-Picture Vision
Shutterfly's Mike Berry discusses the ongoing evolution of martech; best-practices for martech migration; and the use of personalization in 1:1 marketing.
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Integrations Keep the Data Flowing and the Marketing Relevant
Many companies collect data first, then try to figure out what to do with it after. This is a sure-fire way to make sure you're working with out of date data.
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Martech Management: You Don't Have to Go It Alone
Regardless of depth of expertise, no single person can be an expert across the full landscape of marketing technology.
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CMOs Share Ways to Save Money as Martech Investments Decline
According to Gartner marketing budgets have declined again. We asked CMOs to share their best tips when it comes to saving on martech and marketing budgets.
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Are Your Organization's Martech Investments Working?
CMOs are pouring money into martech, but are these investments even working? And where does human capital fit in?
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Why Good Management of Your Workplace Technology Is Key to Success
Introducing technology into the digital workplace is not enough. The technology has to be managed if it is to be effective. Here's why.
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