Articles
Tag: #martech
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3 Questions Every B2B CMO Should Answer 'Yes' To
CMOs will have to ask — and answer — some tough questions in the months ahead, but there are three questions they need to answer 'yes' to.
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Could Demandbase's Acquisition of Engagio Signal Larger Martech Convergence?
Will Demandbase's acquisition of Engagio spark a convergence of marketing automation and account-based marketing software?
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How to Build the Right Digital Experience Stack for Your Business
The variables and core technologies you need to put together the right DX stack for your business.
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Omnichannel Through the Eyes of the Customer and Its Impact on Martech
A recent Accenture report highlighted an emerging trend it calls “the I in experience,” a new CX model that requires a shift away from one-way selling.
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Where Omnichannel Experiences Get Stuck
Delivering an omnichannel marketing strategy has remained a priority for organizations large and small. Yet six primary sticking points stand in their way.
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What Oreos Can Teach You About Your Martech Spend
Buyer, beware: Dumping martech at a time like this, or turning to less expensive options, is dangerous.
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The Blind Spot of DAM Vendor Selection
Buyer beware: the DAM vendor selection process can be overwhelming due to the many DAMs competing for market share.
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How 3 CMOs Grapple With Budget Changes Due to COVID-19
Forrester has grim forecasts for marketing budgets. Here's how three CMOs are grappling with the sudden changes due to COVID-19.
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You Can Reduce Marketing Expenses While Improving Business Performance. No, Really
Cost-cutting doesn't have to negatively impact growth and long-term success.
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Will Marketing Technology Tailwinds Help Power Through the COVID-19 Crisis?
Will the crisis will inspire martech firms to further embrace digital operations and digital customer experience, strengthen performance marketing and tools?
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Power Your Content Marketing With Archives and DAM
Whether you're a born-digital organization, or a 250-plus-year-old institution like Guinness, the time to start a DAM archives is now.
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Marketing in a Crisis, One Month Later
Marketing is challenging in the best of times. The coronavirus has added communications challenges, budgetary constraints and a push to all digital to the list.
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What Are the Bare Necessities of a Remote Marketing Team?
What platforms do we absolutely need to take marketing projects from inception to completion?
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Modular Marketing Tech: Why Great Marketing Needs Room to Experiment
Many large marketing platforms make the mistake of forcing people into their own, predefined user experience patterns. There's a better way.
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