Articles
Tag: #martech
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How to Future-Proof Your MarTech Stack
The question you should ask first when MarTech selection time comes around.
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Customer Data Platforms Shine Where CRMs Fail
CRMs were once viewed as the all-powerful tool for marketing and sales, but the lack of a common data model means they're no longer enough.
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Flipping Martech On Its Head
Customers are drowning in content. I mean, a lot of content, and most of it is just quantity not quality.
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A Definition for Strategy You Can Actually Use
We all agree we need a strategy for marketing technology. So why can't we agree on a definition?
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Bridge the Data-Driven Personalization Gap With Customer Data Platforms
The traditional methods of connecting customer data fell short of marketer's needs. Customer data platforms aim to fill that gap.
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4 MarTech Projects for the Lazy, Hazy Days of Summer
Creating a workbook to help fellow marketers build and optimize their marketing stacks.
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How GDPR and AI Turned Unified Data Into a Business Imperative
Data that's inferior, out of date — or, worse, missing completely — can kill customer engagement.
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The Freemium Model Only Goes So Far With Your MarTech Stack
Free tools will only get you so far in the marketing world. Eventually, you'll have to pay.
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Why DAM Is the Heart of Your MarTech Stack
Digital asset management is the right thing to do for your content and your brand.
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12 Things Marketers Should Know About MarTech's New Categories
Scott Brinker's latest Martech Supergraphic includes two new categories. We caught up with experts to explain how to make the most of them.
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6 Customer Experience Conferences to Get On Your Radar
A look forward at 2018's customer experience events and conferences where you can meet with peers and catch up on the latest techniques and trends.
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MarTech Sandwiches: A Tasty Approach to Integration Mapping
Sandwiches can model just about any conundrum — including the choices inherent to mapping and integrating martech stacks.
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What Do I Spend on MarTech This Year?
With the number of marketing technology tools growing, it's hard to know where and how much to invest.
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MarTech Newlyweds: A Guide to Your Vendor Partnership
How to build a successful martech marriage after you tie the knot.
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