Articles
Tag: #martech
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6 Free Martech Courses That Will Help Sharpen Your Skillset
Got extra time and looking to sharpen your marketing skills? These free MarTech courses are a great place to start.
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How 6 Martech Companies Are Handling Operations During COVID-19
We caught up with six marketing technology companies to find out how they've handled operations during the COVID-19 crisis.
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Concluding the Brand Management Maturity Model: Measuring Impact
Our final discussion in this brand management series looks at impact: the ability to measure how digital assets can influence brand success.
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7 Considerations for Building a Martech Roadmap
Most marketing leaders agree that a marketing technology roadmap is a necessity but how to get it done is another story. Let's look at some of the challenges.
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A Brand Management Maturity Model, Part Four: Technology
Gartner estimates that most companies utilize only about 60% of the capabilities in their martech stack. This represents a huge untapped opportunity.
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The New Martech Stack Will Emphasize New Platforms
Like other stacks, the martech stack has not been immune to its own major evolution. And as always, there are pros and cons to such change.
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When Did B2B Marketing Become So Complicated?
The complication of B2B marketing boils down to three factors: martech, digital media and buyer personas.
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Managing Your Martech Stack in a World of Constant Flux
Today we catch up with companies who are managing their martech stacks to gain insights on how they try to take advantage of their tool sets.
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Why Marketers Can't Realize the Full Potential of Their Martech Stack
Gartner found that marketers only use 58% of their martech stack's full capabilities, which seems like a lot of lost opportunity. What's going on?
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Digital Marketing Enters its Third Decade: What Changed in the Last 10 Years
We can map the first two decades of this century to the maturity of the digital age of marketing.
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8 Insights from Acquia's Acquisition of CDP Provider AgilOne
CMSWire's Dom Nicastro takes a deeper look at the driving factors behind Acquia's acquisition of CDP provider AgilOne.
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A Brand Management Maturity Model, Part 1: Strategy
Having a clearly defined strategic roadmap is the foundation to brand management success.
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The Cranky CMO’s Holiday Wish List
With all the hustle and bustle of the holiday season plus the end-of-year B2B software sales insanity, I’ll admit I end up being a cranky CMO.
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Your DAM Prep List
Any successful DAM implementation requires more than just new technology, it requires a foundation for digital strategy.
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