Articles
Tag: #martech
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Why Marketing Operations Got a Billion-Dollar Nod in Adobe-Workfront Acquisition
Adobe's Workfront acquisition is part of a larger trend of companies coupling digital asset management with content collaboration and production capabilities.
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Adobe Acquires Workfront for $1.5B, Sprinklr Debuts Fall Release and More DX News
This week, Adobe has acquired Workfront in a $1.5 billion acquisition, Terminus Acquired GrowFlare and more from the world of customer experience and marketing.
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The Challenges of Measuring Marketing ROI
Understanding the ROI of a singular piece of technology can be done, however, when it comes to measuring the ROI of an entire ecosystem, things can get tricky.
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Choosing Martech Solutions by the Data Value They Provide
What makes a marketing technology valuable is a question that marketers, analysts, entrepreneurs and enthusiasts grapple with on a regular basis.
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How Pipelines Can Help Marketers Gain a Better Understanding of Machine Learning
Understanding pipelines is a good place for marketers to start learning about machine learning without feeling overwhelmed.
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Making Your 2021 Marketing Plan? These Data Points Can Help
The pandemic has added complexity to 2021 planning for all of us. And while I don’t have a magic formula, I do have research to help in the process.
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Transformation or Modernization: What Does Your Tech Stack Need?
Upgrades to technology doesn’t always have to mean a full digital transformation, sometimes modernization can get your marketing efforts where they need to be.
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Why Integration Is Trumping All Marketing Technology Requirements
Recent research shows that in a world of shifting demands and needs marketers value integration most of all. Here we explore the underlying reasons.
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Less Is More: Dealing With 2020's Marketing Budget Challenges
The budget CMOs started 2020 with will not be the budget they end the year with.
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What B2B Marketers Should Look for in a Customer Data Platform
CDPs help marketers become more effective and businesses become more successful, and the B2B world is now acknowledging their value.
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Curiouser and Curiouser – Drawing the Line Between DXP and CDP
How do we set the boundaries between digital experience platforms and customer data platforms?
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7 Content Experience Fundamentals (and Why They Matter for DXPs)
The heart of a great digital experience is the content experience we deliver.
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Operational Efficiency and Strategic Value: The New Currency for Martech Evaluation
Assessing how various marketing technologies differ is as important as it is nuanced. Here are four critical, yet often overlooked, areas to consider.
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What Should Be in a Good Martech Stack?
Do you have stack bloat? There are a few questions a leadership team can ask to see if a given martech stack is providing value or if it needs adjustments.
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