Articles
Tag: #martech
-
How Martech, Adtech and Brandtech Team Up to Build Better Customer Experiences
The martech landscape is still ballooning, blurring the lines further. Here we look at how adtech, martech and brandtech are converging and working together.
Continue reading...
-
When Creating Your Digital Roadmap, Consider These Lessons Learned
Enterprises are transitioning from reacting to emerging technologies to proactively planning a strategy to exploit digital opportunities.
Continue reading...
-
The Components of a Martech Dream Team
Putting together your martech department or looking to add to your team, these are the roles you need to create a winning martech team.
Continue reading...
-
4 Global ABM Challenges All Marketers Share
Four main ABM challenges kept coming up over and over and over during my conversations with martech pros around the world.
Continue reading...
-
When it Comes to Martech, Do You Swing Right, Left or Are You a Centrist?
The best of breed vs. single vendor vs. platform ecosystem debate is unproductive — a hybrid approach works best.
Continue reading...
-
6 Key Steps to Digital Marketing Investment Success
Decision-making around marketing technology (martech) investments has become more complex than ever. Here we look at how to make the right choices.
Continue reading...
-
3 Questions to Answer Before Embarking on a Martech Stack Revamp
As leaders embark on a martech stack revamp, answer three essential questions before investing in a new solution.
Continue reading...
-
Is Your Marketing Platform Really Open?
Despite the influx of new tools, many of today’s marketing clouds remain closed off and stagnant.
Continue reading...
-
How Bringing Machine Learning Into Marketing Improves Business Results
Three areas where machine learning will improve your marketing efforts.
Continue reading...
-
3 Questions for Marketers to Ask Before Buying New Software
Three questions which can help marketers triage which features will best blend data, analytics and machine learning development into a technology stack.
Continue reading...
-
How CMOs Can Tame the Martech Beast
By understanding who you are as a company, what you currently have, and what you need, you’ll find it easier to approach and ultimately tame your martech stack.
Continue reading...
-
What Does IBM's Martech/CX Exit Mean for the Industry?
What does IBM's sell-off of it's marketing/customer experience portfolio mean for the martech industry and the modern marketer?
Continue reading...
-
A Brief History of Agile Marketing
Agile might be considered an obscure marketing buzzword, but knowing its history can demystify its purpose.
Continue reading...
-
Why Enterprises Are Turning to Best-of-Breed Technology
Developing, building and installing digital and marketing tech can be difficult, so enterprises are looking to best-of-breed to solve the problem.
Continue reading...