Articles
Tag: #martech
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What is the CMO's Technology Strategy for 2019 and Beyond?
Are CMOs becoming more tech-savvy? We asked CMOs how much of their role involves technology and how the challenges facing them in 2019.
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The 5 Biggest Martech Acquisitions of 2018
CMSWire's Dom Nicastro breaks down the top five marketing technology acquisitions of 2018.
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MarTech Conference Attendees Discuss Top Customer Experience Priorities
CMSWire caught up with marketers at the MarTech Conference East to discuss top customer experience priorities.
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10 Ways the Adobe, Marketo Acquisition Will Impact Marketo's Users
Adobe's acquisition of Marketo is happening. But how will the space's biggest acquisition to date impact current Marketo users?
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Why Great Customer Experience Begins With Humans, Not Technology
Customer experience has much less to do with technology and much more to do with the people using the technology and the people they're interacting with.
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The Cost of What You Don't Have: A New Way to Think About MarTech Purchases
Rather than focusing on direct cost and potential ROI of software, think in terms of the cost to existing people, processes and technology.
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How to Put an End to Your Marketing Analytics Frustrations
We have access to more data than ever before — so why are we still so bad at finding the information we need to inform strategic decisions?
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6 Tips for a Smoother Marketing Technology Integration Process
Martech integrations are always challenging, with vendors, timelines, development and more. To help smooth the road, we've asked experts to share their tips.
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What Separates One Customer Data Platform From the Next?
Real Story Group's new report on customer data platforms (CDPs) looks at the software's quick rise and possible future. Here's a look at the trends.
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How to Simplify the MarTech Stack
Choosing and implementing the right mix of tech solutions remains a big challenge for marketers.
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Martech Bloat? How Much is Too Much?
According to research, the average enterprise leverages 91 martech tools. Is that far too much, or is that just the reality of marketing in 2019 and beyond?
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How to Future-Proof Your MarTech Stack
The question you should ask first when MarTech selection time comes around.
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Customer Data Platforms Shine Where CRMs Fail
CRMs were once viewed as the all-powerful tool for marketing and sales, but the lack of a common data model means they're no longer enough.
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Flipping Martech On Its Head
Customers are drowning in content. I mean, a lot of content, and most of it is just quantity not quality.
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