Articles
Tag: #martech
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The Freemium Model Only Goes So Far With Your MarTech Stack
Free tools will only get you so far in the marketing world. Eventually, you'll have to pay.
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Why DAM Is the Heart of Your MarTech Stack
Digital asset management is the right thing to do for your content and your brand.
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12 Things Marketers Should Know About MarTech's New Categories
Scott Brinker's latest Martech Supergraphic includes two new categories. We caught up with experts to explain how to make the most of them.
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6 Customer Experience Conferences to Get On Your Radar
A look forward at 2018's customer experience events and conferences where you can meet with peers and catch up on the latest techniques and trends.
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MarTech Sandwiches: A Tasty Approach to Integration Mapping
Sandwiches can model just about any conundrum — including the choices inherent to mapping and integrating martech stacks.
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What Do I Spend on MarTech This Year?
With the number of marketing technology tools growing, it's hard to know where and how much to invest.
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MarTech Newlyweds: A Guide to Your Vendor Partnership
How to build a successful martech marriage after you tie the knot.
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7 Tips to Improve Your Marketing Technology 'Request For Proposals' (RFP)
MarTech can make or break a business. That's what makes RFPs such a critical part of the procurement process. Here experts share tips for creating a great RFP.
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Master Marketing Basics Before Taking On Emerging Tech
Personalization, channel convergence and mobile commerce are a few of the marketing basics businesses should master before moving on to emerging tech.
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Tame the MarTech Beast for Better Customer Journeys
How to put marketing technology to work in the best interests of your customers.
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How to Simplify and Increase the Complexity of Your MarTech Stack at the Same Time
Marketers are tasked with both cutting costs and simplifying their martech stacks, while also remaining on the cutting edge of tech innovations. Impossible?
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Ignore the Vendor Hype: Tips for Selecting a Marketing Automation Platform
With so many choices and so much vendor hype, it can be hard to evaluate marketing automation platforms. Here are some tips that will make the process easier.
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Don't Let MarTech Vendors Sweep You Off Your Feet: A Guide for the RFP Process
Don't be charmed by a marketing technology vendor's RFP pitch. Before making a commitment, evaluate vendors the way you'd evaluate a prospective spouse.
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The Dirty Secret of the SaaS World: Customer Churn
Reducing churn should be the priority for SaaS companies. It benefits their bottom line and it benefits their customers. Here's how to reduce churn.
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