Articles
Tag: #martech
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Integrations Keep the Data Flowing and the Marketing Relevant
Many companies collect data first, then try to figure out what to do with it after. This is a sure-fire way to make sure you're working with out of date data.
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Martech Management: You Don't Have to Go It Alone
Regardless of depth of expertise, no single person can be an expert across the full landscape of marketing technology.
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CMOs Share Ways to Save Money as Martech Investments Decline
According to Gartner marketing budgets have declined again. We asked CMOs to share their best tips when it comes to saving on martech and marketing budgets.
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Are Your Organization's Martech Investments Working?
CMOs are pouring money into martech, but are these investments even working? And where does human capital fit in?
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Why Good Management of Your Workplace Technology Is Key to Success
Introducing technology into the digital workplace is not enough. The technology has to be managed if it is to be effective. Here's why.
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Striking a Balance Between Martech Investments and Upskilling
Martech investments are increasing, but should CMOs focus a little more on upskilling their employees before they bolster their martech stacks?
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MarTech Attendees Dish on Tech Chaos, Marketing Technologist Superpowers
CMSWire's Dom Nicastro caught up with attendees of the recent MarTech Conference to discuss their challenges and takes on martech trends.
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Building Your Martech Stack: Best-of-Breed vs. Suite
When it comes to martech, is best-of-breed the way to go, or should you opt for a one-stop-shop suite solution? CMOs share their insights.
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5 Takeaways from MarTech East Conference
CMSWire attended the MarTech East Conference in Boston to discover the latest trends in marketing technology.
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2020 Is Around the Corner: Marketers, Are You Ready?
If you're like me, September is when panic hits because you wonder how you'll accomplish all your objectives before the end of the year.
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What's the Playbook for $Billion-Plus Martech Private Equity Acquisitions?
Billion-dollar martech acquisitions by PE firms now seem commonplace and they can change a company's landscape and potentially affect product roadmaps.
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What Does DAM Do?
DAM will not solve all your problems, but it will serve as the foundation for all your solutions.
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What You Need to Know About Operational Customer Data Platforms
A new category of customer data platforms (CDPs) have emerged: Operational CDPs. What does this mean for the industry?
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Sometimes a 270-Degree View of the Customer Is Enough
We're currently ingesting a vast amount of data without considering its value in understanding our customers and their experiences with our company.
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