Articles
Tag: #martech
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Setting the Foundation to Join the Digital Elite
It's easy to claim success in the digital realm, but it takes more than providing a variety of digital tools.
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3 Tools to Make Your Marketing Life Easier
It's essential to arm everyone with tools that are cost effective, easy to use and don’t require a significant amount of time to produce results.
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How Martech Is Shifting the Sales and Marketing Relationship
The martech explosion continues and as it does it's bringing sales and marketing teams closer. Here's why.
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Why the New York Times Merged Martech With Engineering
CMSWire talked to the NY Times about its martech ecosystem and why it has merged it's martech and engineering teams. Part 2 of a 2 part series.
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A Look at One Organization's Homegrown Approach to Martech
We caught up with a Maya Gumennik of SmarterTravel to discuss how her team selects and builds marketing technology in the competitive travel industry.
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Investors Talk Next Steps for the Digital Experience and Martech Spaces
We asked investors to share their thoughts on hot trends in the martech and digital experience space.
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The Marketing Technologist: A Superhero and Agent of Change
Being a marketing technologist is all about driving change and innovation to improve the customer experience, drive revenue and increase CLTV.
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'Spray & Pray' Must Go Away: Why Marketing Needs to Get Surgical
Email marketing remains an effective lead generation channel, and yet it's often the most abused and misused channel.
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How Leaders Turn Martech Strategies into Tactics
Tactics are what transform otherwise abstract strategies into concrete actions and results.
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What Traits and Skills Do Martech Leaders Need to Succeed?
An exploration of the marketing tech and business skills and traits necessary to be a successful leader in today's evolving martech landscape
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Tips for Prioritizing Customer Experience Investments
Strategies for prioritizing your company's customer experience investments.
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The Delicate Balance of Tech Stack Decision-Making
Competing considerations make the process of tech decision-making uniquely challenging for IT leaders.
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Brands Are Not Goldilocks: Why the Story of ‘Just Right’ Is All Wrong
There is no happy middle ground when it comes to marketing stacks — brands want it all.
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The 4 Factors Defining Marketing’s Future
The question isn't how to fix marketing or how to optimize its ROI: the real question is how to deliver credible marketing-generated pipeline forecasts.
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