Articles
Tag: #martech
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7 Tips to Improve Your Marketing Technology 'Request For Proposals' (RFP)
MarTech can make or break a business. That's what makes RFPs such a critical part of the procurement process. Here experts share tips for creating a great RFP.
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Master Marketing Basics Before Taking On Emerging Tech
Personalization, channel convergence and mobile commerce are a few of the marketing basics businesses should master before moving on to emerging tech.
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Tame the MarTech Beast for Better Customer Journeys
How to put marketing technology to work in the best interests of your customers.
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How to Simplify and Increase the Complexity of Your MarTech Stack at the Same Time
Marketers are tasked with both cutting costs and simplifying their martech stacks, while also remaining on the cutting edge of tech innovations. Impossible?
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Ignore the Vendor Hype: Tips for Selecting a Marketing Automation Platform
With so many choices and so much vendor hype, it can be hard to evaluate marketing automation platforms. Here are some tips that will make the process easier.
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Don't Let MarTech Vendors Sweep You Off Your Feet: A Guide for the RFP Process
Don't be charmed by a marketing technology vendor's RFP pitch. Before making a commitment, evaluate vendors the way you'd evaluate a prospective spouse.
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The Dirty Secret of the SaaS World: Customer Churn
Reducing churn should be the priority for SaaS companies. It benefits their bottom line and it benefits their customers. Here's how to reduce churn.
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Marketing's Chicken or Egg Silo Problem
Oftentimes attempts to solve the internal silo problem results in treating the symptoms, not the cause.
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Don't Dismantle Data Silos, Build Bridges
Dismantling data silos sounds like a fine aim. But after years of trying and failing, the author suggests a new approach: build bridges
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10 Skills and Traits of Great Marketing Technologists
The convergence of tech and marketing has organizations looking for the talent capable of balancing both.
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Do You Really Need That AI Solution?
Sometimes AI is needed to solve a problem. But most business problems can be addressed by more traditional — and less complex — technology.
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2017 Contributors of the Year: Anita Brearton
An interview with Anita Brearton, one of CMSWire's contributors of the year
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A Networking Strategy to Grow Your Peer Base
Purchasing a new marketing technology platform can be daunting — and is frequently accompanied by a great deal of stress. You have to first determine what type of platform you need to address your needs, then create a list of products to assess.
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Rishi Dave: From Chemical Engineering to Marketing Technology
CMSWire's interviews Dun & Bradstreet's Chief Marketing Officer Rishi Dave to talk about his journey and the convergence of technology and marketing.
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