Articles
Tag: #martech
-
What Traits and Skills Do Martech Leaders Need to Succeed?
An exploration of the marketing tech and business skills and traits necessary to be a successful leader in today's evolving martech landscape
Continue reading...
-
Tips for Prioritizing Customer Experience Investments
Strategies for prioritizing your company's customer experience investments.
Continue reading...
-
The Delicate Balance of Tech Stack Decision-Making
Competing considerations make the process of tech decision-making uniquely challenging for IT leaders.
Continue reading...
-
Brands Are Not Goldilocks: Why the Story of ‘Just Right’ Is All Wrong
There is no happy middle ground when it comes to marketing stacks — brands want it all.
Continue reading...
-
The 4 Factors Defining Marketing’s Future
The question isn't how to fix marketing or how to optimize its ROI: the real question is how to deliver credible marketing-generated pipeline forecasts.
Continue reading...
-
How Do You Manage Your DAM?
One thing to know before you start out: DAM isn't a project because it has no end.
Continue reading...
-
What Should Your Digital Experience Stack Look Like? It Depends
While the shape of your digital experience stack will vary based on your business, certain truths always hold true.
Continue reading...
-
What is the CMO's Technology Strategy for 2019 and Beyond?
Are CMOs becoming more tech-savvy? We asked CMOs how much of their role involves technology and how the challenges facing them in 2019.
Continue reading...
-
The 5 Biggest Martech Acquisitions of 2018
CMSWire's Dom Nicastro breaks down the top five marketing technology acquisitions of 2018.
Continue reading...
-
MarTech Conference Attendees Discuss Top Customer Experience Priorities
CMSWire caught up with marketers at the MarTech Conference East to discuss top customer experience priorities.
Continue reading...
-
10 Ways the Adobe, Marketo Acquisition Will Impact Marketo's Users
Adobe's acquisition of Marketo is happening. But how will the space's biggest acquisition to date impact current Marketo users?
Continue reading...
-
Why Great Customer Experience Begins With Humans, Not Technology
Customer experience has much less to do with technology and much more to do with the people using the technology and the people they're interacting with.
Continue reading...
-
The Cost of What You Don't Have: A New Way to Think About MarTech Purchases
Rather than focusing on direct cost and potential ROI of software, think in terms of the cost to existing people, processes and technology.
Continue reading...
-
How to Put an End to Your Marketing Analytics Frustrations
We have access to more data than ever before — so why are we still so bad at finding the information we need to inform strategic decisions?
Continue reading...