Articles
Tag: #martech
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A Guide to Understanding the Digital Economy (and Thriving in It)
The digital economy is overtaking traditional markets, and it’s spurring a multitude of benefits. But not all industries are seeing those benefits equally.
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5 Insights Into the 9,932-Marketing Technology Landscape
The Martech Landscape is out. What are the key findings for marketers?
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Movable Ink Secures $55M at $1.3B Pre-Money Valuation After Record Growth
Movable Ink is the newest firm to enter this list of 25 after receiving $55 million in Series D funding.
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Why Tech Stocks Are Crashing and Burning
The market seeks profits, not promises, as a hope-fueled bull market sputters.
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Integrate Debuts Social and Cross-Channel Insights
Integrate releases new marketing features that enable insights into social campaigns.
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Google Is Forcing the Switch to GA4 — and Many Brands Aren’t Happy
Google is forcing the switch to Google Analytics 4, causing headaches for many marketers. Find out exactly what changes — good and bad — are in store.
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Top Use Cases for AR: Entertain, Educate, Evaluate
Augmented reality goes beyond gaming. You can also use it to create immersive customer experiences and influence your bottom line.
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How to Use Gartner Hype Cycles to Evaluate Emerging Technologies
With a host of technologies to choose from, how can you know which is best for your business? Thanks to Gartner's Hype Cycles, you no longer have to guess.
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Experify Raises $4M Seed Round to Build Experiential Reviews as a Service Platform
Experify raises $4M to expand its scalable word-of-mouth network that connects buyers with local product owners.
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Medallia Acquires CXTeam, Expands Latin American Presence
Medallia gains global leadership in one of the world's fastest-growing customer experience markets with the acquisition of CXTeam.
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6sense Revenue AI Enables Predictable Revenue Growth
6sense Revenue AI helps B2B sales teams improve revenue generation by finding efficient channels and messages and ensuring consistency.
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Qualtrics Social Connect Helps Companies Craft Faster (and Smarter) Responses
Support teams can use intelligent routing and AI-powered self-service automation to increase customer satisfaction.
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How Did Google Get a Stranglehold on the Digital Ad Marketplace?
Monopolies, missing money, collusion — oh my! Learn how Google rose to dominance in the digital ad space, and what it could mean for marketers going forward.
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How to Optimize CX Strategies for Different Generations
You might have a killer CX strategy, but will it affect all generations the same? Probably not. Learn how to branch the CX gap and speak to all age groups.
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