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B2B Marketing Exchange Scottsdale 2017

B2B Marketing Exchange Scottsdale 2017

Description

B2B Marketing Exchange brings together the top thought leaders and practitioners in both content, demand generation, and sales.The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers. #B2BMX provides you with a playbook to optimize your 2017 marketing plans, empowering you to:

  • Test drive the latest tools and apps to create interactive contentPlan your content calendar
  • Optimize your database to reach more prospects within your target audience
  • Measure the effectiveness of your campaigns
  • Get an inside look at award-winning B2B content programs from current and past Killer Content Award winners
  • Blueprints for impacting revenue in later stages of the sales funnel with lead acceleration and sales enablement programs that increase conversion and close rates

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