Big Data & Marketing Innovation Summit Miami 2016

Description

The Big Data & Marketing Innovation summit will explore how businesses are deriving real value from marketing, customer and business information. Take control of your data and see how embracing big data can drive better results within marketing. Big data has already proven to help marketers reach and engage with consumers in new ways. With so much consumer information and prospect data now available, organizations embracing data analytics and metrics are seeing improvements in the performance of their campaigns. Topics covered include:

  • Using Data to Drive Consumer Engagement
  • Organizing for Customer Data Management
  • User Level Web Analytics Across Multiple Platforms
  • Cognitive Science to Drive Customer Targeting
  • Big Data & Marketing Modeling
  • Data Science for Customer Lifecycle Management
  • Mobile Marketing Analytics
  • Consumer Behavior Tracking

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