Digiday Content Marketing Summit Park City 2016


The Digiday Content Marketing Summit will focus on the ways brands and agencies are creating content that converts through use of social platforms, in-house production and experimenting with new formats to deliver their messages. At the opening day town hall, brand marketers will air their biggest challenges in brand-building, and work together to come up with potential solutions. In addition, Digiday's managing editor Shareen Pathak will outline the biggest trends in the industry right now and how they are providing new opportunities for attendees.

You'll hear from speakers like Doug Busk, global group director, digital communications and social media at Coca-Cola, who will share how Coca-Cola became one of the biggest content marketing brands in the industry; Nicole Smith, global digital marketing strategy lead at Dell, who will explain how a leading brand established its publishing newsroom and outline its strategies for growth; and Shaunna Keller, digital manager, content, social and relationships at Skullcandy, who will explain how this electronics brand tailors its message across social media to reach its target audience.

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