Digital Marketing Exchange Palm Springs 2015


Traditionally marketing helps promote and sell products with success measured by increased sales and brand awareness. Digital marketers must work hard to create a brand personality and promise that works across and can be conveyed through multi-channels. The brand personality needs to be flexible enough so customers can interact with meaningful and relevant content through smartphones on the go, at home on a tablet or in the traditional brick-in-mortar store at an interactive kiosk. Data and analytics are tools digital marketers harness to optimize engagement and create conversions in the ever-changing digital world.

The role of digital marketing executives is evolving into an elevated position, requiring a pulse on all facets of the business. Progressive marketers need to be digitally savvy, open to change, and actively forging tighter customer relationships to drive business growth.

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