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Digital Marketing Exchange Palm Springs 2015

Digital Marketing Exchange Palm Springs 2015

Description

Traditionally marketing helps promote and sell products with success measured by increased sales and brand awareness. Digital marketers must work hard to create a brand personality and promise that works across and can be conveyed through multi-channels. The brand personality needs to be flexible enough so customers can interact with meaningful and relevant content through smartphones on the go, at home on a tablet or in the traditional brick-in-mortar store at an interactive kiosk. Data and analytics are tools digital marketers harness to optimize engagement and create conversions in the ever-changing digital world.

The role of digital marketing executives is evolving into an elevated position, requiring a pulse on all facets of the business. Progressive marketers need to be digitally savvy, open to change, and actively forging tighter customer relationships to drive business growth.

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