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Forrester B2B Marketing 2017

Forrester B2B Marketing 2017

Description

In 2017, B2B marketers are under intense pressure to adapt new customer-obsessed tactics and develop innovative approaches that align marketing and sales to grow long-term, profitable client relationships. To do so, marketers must make careful, considered choices from an often-bewildering array of shiny new digital marketing and sales tools.

At B2B Marketing 2017, we’ll equip marketers to look past the hype and fads to make the right decisions on people, processes and technologies that will drive client acquisition, retention and revenue growth.

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