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Integrated Live London 2016

Integrated Live London 2016

Description

Integrated Live is designed to help UK Marketers navigate the modern world of marketing. The event recognizes that everything is now digital and the importance is now instead on the context and the message. With 10,000 senior marketers coming to the show, and 120+ world leading speakers teaching about the latest trends in marketing, Integrated Live is unparalleled as the UK’s leading marketing exhibition. 

“The holy grail of marketing is when multi-channels; television, print, digital, radio, face-to-face and outdoor, combine to collectively achieve success. It’s all about creating great customer experiences,” said Nick James, Founder.

When the Digital Marketing Show launched in 2012, it was designed to help traditional marketers understand ‘digital’ – now nearly four years later it is shifting the emphasis to help the audience understand ‘marketing’ in a ‘digital world.’ Digital will continue to have a disruptive influence on marketing and successful marketers will therefore still need to keep up to date with the latest developments in technology. However, although ‘digital’ should be at the very core of every businesses marketing strategy it can no longer exist in splendid isolation – ‘digital’ has come of age and needs to be integrated fully into the ‘marketing mix’. Ensuring consistent, relevant messaging for customers in both the offline and online world is the order of the day.

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