Over the course of two days, the Online Marketing Rockstars Festival offers  entertainment, networking opportunities and development programs. In 2016, 16,533 visitors were part of the event. In 2017, 25,000 visitors are expected to attend. In addition to the digital marketers attending, there will be musicians present. In years past, German acts like Deichkind, Fettes Brot, Jan Delay and Udo Lindenberg have performed.