Social Media Week Hamburg 2017


Social Media Week Hamburg is one of the premiere digital media conferences. The event brings together some of the industry’s leading brands and individuals at the intersection of entertainment, media, marketing and technology. "Language and the Machine - Language Meets Technology: Algorithms and the future of communication." So reads the motto of the global SMW 2017, a subject that we are particularly pleased, because almost everyone can identify with and feel the influence of the constant innovations in daily life. We'll focus on four trends:

  1. Videos are a megatrend and use is exploding through apps and platforms like Snapchat, Instagram and new features like Facebook Live. Both the medium and the formats and functions change in the shortest possible time.
  2. The rapid growth of messaging apps and software such as chat bots in areas such as sales, customer service and payment transactions builds barriers into media use and simplifies tasks in many areas.
  3. Augmented and Virtual Reality enable entirely new perspectives and experiences that move into different areas of life. This changes our communication, the way we play games, watch movies, interact with doctors or school, and our way of traveling the world to explore and explore.
  4. Intelligent technologies such as voice control and voice recognition are massively on the rise. This makes our communication faster, simpler, more personalized, less expensive and saves us on the various devices.

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