Youth Marketing Strategy NYC 2017

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Voxburner’s Youth Marketing Strategy is heading back to NYC for a fourth year for the biggest coming together of the youth marketing industry in the US. Join 800+ brands, agencies, non-profits, colleges, media owners and youth organizations for a 2 day festival in Brooklyn. Hear the very latest youth trends, uncovering the cultural, social and digital changes that will revolutionize the future habits of young people. Learn from leaders in the youth space to get the latest ideas you need to future proof your youth marketing strategy. Get real-time feedback from live youth panels, debates and more. Speakers include Dunkin' Brands, Ticketmaster, Pandora, Guinness World Records, TBWA Worldwide, The Economist, Movember Foundation, CVS,, Mashable and ASOS.

Key topics: Big vs Little Marketing: who wins? What can global brands can learn from nimble start-ups and vice versa. Do big budgets really matter? Digital language of youth: How can brands keep up with the ever evolving visual slang, emojis, GIFS and memes used by 16-24s? CEO panel: moving marketing up the boardroom agenda: How we can get more CMOs sitting at the top tables and how does the modern CEO prioritze youth marketing? Mixed up reality: Understand how young people are incorporating new technologies in their lives and what the brands who have delved into VR and live have learnt so far. Tackling the rise of mobile and social shoppers: A trip to the mall with friends has evolved into a generation coming together online to share, like and comment as they shop. How are brands responding?

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