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Strategic Brand Development Philadelphia 2015

Strategic Brand Development Philadelphia 2015

Description

Changing consumer needs, emerging technologies and competition are making it more difficult than ever to create a brand that is meaningfully differentiated in the mind of the consumer.

Using case studies, exercises and best practices, this workshop will explore a new method for creating a differentiated brand promise. The program will revolve around creating a new Brand Mission for your selected brand that you can put to work back at the office.  You will learn how to create a strong brand platform and “walk the talk” by developing new and enhancing current points of difference.
 
You’ll be armed with the knowledge and tools that you need to deliver a unique brand promise capable of driving revenue and profit growth.

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