Don’t blink. Because in the nanosecond that your eyes were closed, something changed in the world of digital marketing. To keep up with the changes and propel your career forward, you need to master the foundational concepts. Two days at the Digital Marketing Institute will set you up for digital success. This information-packed seminar will provide practical, actionable ideas on website optimization, search, email, online advertising, content marketing, gamification, social, mobile and emerging media. You’ll learn how to use digital channels to create unforgettable customer experiences, acquire customers, engage and retain them, and turn them into advocates for your brand. And, perhaps most important, you’ll be exposed to online analytics, so you know how to measure success, fine-tune your strategy and optimize your program. Customers are online, making buying decisions. If you want to influence them to choose your brand, take this course.