DMA Hands-On Predictive Analytics for Marketers New York City 2016


Predictive Modeling is both an art and a science that requires considerable training, investment, and resources. As a result, marketers with limited budget are often not able to fully leverage the power of predictive modeling. This course is designed for the marketer that seeks to quickly build predictive models with limited resources, short time frames, and manageable data sets. The course includes hands-on instruction on the following components of predictive modeling.

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