Transforming Customer Experience New York 2015


A cohesive customer experience is not an option, it’s a must. No matter the industry, without it, brands look unrefined and out of touch (not exactly the way to get ahead). What do we mean by customer experience or service design? Why are they important? In this 2-day course, you’ll get acquainted with tools and methods that make possible a united, positive experience for your customers across multiple run-ins with your brand (website, in-person, phone, app, and so on). We’ll start with: What is a service? What creates a service experience? And, we’ll go deeper from there. You’ll understand how to apply these practices to your customer’s current experience (using a real-world sample project), define ways to improve it and align your organization in delivering on this vision.

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