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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Portrait of Trish Wethman, CMSWire Contributor of the Year 2025, smiling in a professional headshot against a colorful, abstract background.
Stop Debating CX Metrics and Start Fixing What’s Broken
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Feature
Steep Grade Warning Sign: Drivers are warned of a steep downhill drive ahead on a mountain road in Bighorn National Forest. 
What's Ahead for Customer Experience Leaders in 2026?
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Editorial
A small group of penguins walking in a loose line across a sandy, open landscape, with one penguin noticeably separated ahead of the others, facing a different direction.
The Metrics Are in Charge. Does Your Marketing Pay the Price?
Read now
A pair of black boots on a paved road, casting a long shadow stretching forward.
Invisible Personalization: The CX Advantage Customers Actually Want
Family -- mother, father and two children -- watching projector with popcorn during Christmas.
Customer Experience Lessons From Classic Christmas Movies
Warehouse worker wearing a yellow hard hat and high-visibility vest operates a forklift inside a distribution center, with industrial shelving and stacked barrels visible in the background.
Time to Reverse Engineer Your 2026 CX Strategy?
A child and an adult place their hands on the rough bark of a tree, highlighting human touch, texture and connection.
AI-Powered Doesn’t Have to Mean Inhuman: Amplifying People, Not Complexity
Netflix’s Stranger Things 5 sign mounted on a building facade, decorated with holiday lights and a Christmas tree below, highlighting the franchise’s cultural prominence and Netflix branding.
The Netflix-Warner Bros. Lesson Every Marketer Should Study
Two presenters stand on stage addressing an audience at Sierra Summit 2025, with a large screen behind them displaying “Sierra Summit 2025” over a mountain backdrop and Sierra branding visible on the stage wall.
Sierra AI's $10B Valuation Marks a Turning Point for Conversational AI
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Latest Marketing & Customer Experience Leadership Reading(Page 431)

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Article
Customer Experience
Webtrends Adds Real-Time Analytics Engine with Reinvigorate Acquisition
Feature
Article
Customer Experience
Add Data, Common Sense to Your Social Media Marketing Strategy
Feature
Article
Customer Experience
EPiServer Offers Free MobilePack For Mobile Customer Experience
Feature
Article
Customer Experience
Alterian Brings HTML5 to its Mobile Customer Experience
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Article
Customer Experience
PageLever's Facebook Page Analytics Tool Outshines Insights
Feature
Article
Customer Experience
Facebook Opens Marketing API Program, Brands Rejoice
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Article
Customer Experience
Telligent Raises Bar for Online Communities with Suite Release
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Article
Customer Experience
Social Funnel is Future of Successful Marketing
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Article
Customer Experience
Adobe Releases Preview of Edge, a New HTML5 Interaction Design Tool
Feature
Article
Customer Experience
This Week: 4 Ingredients for a Successful Social Web Strategy
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Article
Customer Experience
WEM Advice from the Experts: Managing the Customer Experience
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Article
Digital Marketing
Android Fast Becoming the Preferred Mobile Development Environment
Feature
Article
Web Experience
#OMSDC: Helping Internet Marketers Breathe New Life into their Businesses
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Article
Leadership
Analytics and Collaboration Added to Thunderhead Communication Platform
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Article
Events
MX East Leadership Conference Coming to Philly
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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