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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

News
Attendees gather at the Cvent exhibition booth on a busy conference show floor, with staff demonstrating the Cvent platform on large screens and signage highlighting in-person, virtual and hybrid event capabilities.
Cvent Acquires Goldcast to Automate Event-to-Video Workflows
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Editorial
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Agentic AI Is Forcing a Rethink of Customer Experience Leadership
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News
PolyAI Agent Studio interface showing voice AI controls, safety filters, analytics metrics such as total calls and containment rate, and tools for building enterprise conversational agents.
PolyAI Raises $86M Series D for Enterprise Voice AI
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Toddler standing by an open doorway, holding the handle of a small rolling suitcase and waving, wearing a backpack, oversized sneakers, and a neck pillow as if ready to travel.
Wasn't NPS Supposed to Be All But Gone This Year?
A small brown dachshund wearing a pink shower cap sits at a table with various cosmetic bottles and a ring light, looking off to the side as if posing for a grooming or beauty video.
AI’s Biggest Problem in Digital Experience: It’s Mostly Cosmetic
Two light-colored puppies nuzzle each other closely, their faces touching in a gentle, affectionate moment.
Customer Data Whispers, AI Answers: A New Playbook for 2026
A sequence of three humanoid robots arranged to mimic an evolution timeline: a small, simple robot stands upright on the left; a more advanced, metallic robot crawls on all fours in the center; and a fully developed, upright humanoid robot walks confidently on the right.
Why AI Alone Can’t Help Your Digital Experience Platform Evolve
A group of more than 15 Outset team members smiling and standing together in front of a stone-arch wine cave during an offsite celebration. The photo reflects how the team has grown from 12 people at Series A to over 30 at Series B, showcasing the diverse, world-class group building the company’s AI-moderated research platform.
Outset Raises $30M Series B for AI-Native CX Platform
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The Hidden Engine of Customer Loyalty? Your Contact Center
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Articles Tagged "Keywords"

Editorial
Article
Digital Marketing
SEO Meets AI: Why Generative Engines Are the New Gatekeepers of Discovery
Feature
Article
Digital Marketing
How to Apply Text Classification as a Keyword Strategy for Advanced SEO
Feature
Article
Digital Marketing
How to Use Keyword Density in a Modern SEO Strategy
Editorial
Article
Digital Marketing
How to Improve SEO Through Keyword Mapping
Editorial
Article
Digital Asset Management
A DAM Glossary of Common Terms
Editorial
Article
Digital Marketing
How to Ride Search Waves and Find Niche Keywords for Your Brand
Feature
Article
Customer Experience
gShift Adds Twitter Trend Module to Its Marketing Arsenal
Feature
Article
Customer Experience
GinzaMetrics' Hybrid Search Function Battles Google Search Keyword Roadblock
Feature
Article
Customer Experience
Google's New Paid & Organic Report in AdWords Shows Marketers Search Overlaps
Feature
Article
Customer Experience
Google AdWords Keyword Planner to Replace Keyword Tool
Feature
Article
Customer Experience
[Infographic] The Future of SEO in the Enterprise
Feature
Article
Content Strategy
Inbound Writer's Search Intelligence Solution Gets Plugged into WordPress
Feature
Article
Social Business
Social Media Marketing 101: Content, Context, Curation
Feature
Article
Web Experience
WEM: Optimize Content for Your Web Presence
Feature
Article
Web Content
No-Click Search Engine Reports Surge in Traffic
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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