Articles
Tag: actionable data
-
Email Marketing Benchmarks Identify Top Performers, Behaviors
Curious about the state of email marketing? Silverpop has released the findings of its 2013 Email Marketing Benchmarks Study, which showed that email is still an effective channel for delivering personalized, dynamic messages at the right time.
Continue reading...
-
Weekend Reading: Time to Show Big Data Who's the Boss
We've heard the tales of how quickly companies are amassing data. We've seen the capacity to store and create data increase at a dizzying rate. We've heard the warning tales of big data thrown around so much it's taken on the status of the bogeyman.
Continue reading...
-
Is 'Big Data' Marketing's Next Frontier?
Big data is everywhere, both literally and figuratively. On the figurative side, it’s hard to escape the hype about big data, the term appearing in headlines of major national newspapers and business publications (most recently the cover of the "Harvard Business Review").
Continue reading...
-
Analytics: Tap into Data to Build Real Customer Relationships
With the explosion of big data, most businesses are acutely aware that they are sitting on a mountain of untapped data, struggling to get an in depth view of the customer.
Continue reading...
-
Discussion Point: From Data to Decisions - Real-Time Analytics Support the Customer Experience
Every organization captures data -- social media analytics, customer interactions, website traffic and other metrics, the list goes on. That the amount of data collected is growing exponentially is no surprise, that technologies are emerging every day to help us capture and analyze this data is also no surprise.
Continue reading...
-
Interview: Brian Clifton on Cutting Through Data Noise and the Future of Analytics
In the seven years since Google Analytics launched, the realm of analytics has changed hands from the purview of the IT department to the marketing department and beyond. But just because we can readily access the tools does not mean that we are necessarily putting them to good use.
Continue reading...
-
Reaching the Empowered Customer with Data-Driven Marketing
The average consumer in 2012 is very different than the average consumer 10 years ago. For that matter, consumers today are a lot different than they were 10 months ago.
Continue reading...
-
Three Big Data Rules to Live By
The Internet walks into a [karaoke] bar: “Every breath you take, every move you make...I’ll be watching you. ” In today’s increasingly connected world, practically everything we do creates an electronic record.
Continue reading...
-
Weekend Reading: Your Customers Know What They Want, Do You?
Collecting information on customers is nothing new. But the quantity, variety and method of communications today makes for a slightly larger animal than the old surveys or focus groups. What started as a drop has become a deluge.
Continue reading...
-
5 Tips to Improve Marketing Campaigns Using Data
Marketers spend millions of dollars on digital marketing campaigns every day. Analytics help marketers get the most of out of every dollar spent and drive great benefits for them and their organization.
Continue reading...
-
The New Data-Savvy Adaptive Marketing
Marketers for many organizations are facing evolutionary pressures to transform marketing practices and processes to the always-on state of Adaptive Marketing, a new iteration of direct marketing that wants to engender a unique brand experience for individual customers.
Continue reading...
-
Leveraging the Volume, Variety and Velocity of Business Data for Effective Marketing
Analysts predict that within a few years, the CMO will have a larger IT budget than the CIO. Why is that? It’s because marketing is increasingly becoming a data-driven exercise and the organizations that can best understand and act on information will win the hearts and minds of customers.
Continue reading...
-
Lost at 'Like': The 10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers
According to HubSpot, 93 percent of adults on the Internet are on Facebook, yet only one percent of a brand’s Facebook fans will ever make their way to the company’s main website. Many blame their low conversion rates on Facebook: “Facebook ads don’t work.
Continue reading...
-
Weekend Reading: In Social Business - Context is Everything
The Jain legend of the blind men and the elephant came up at this week's Dachis Social Business Summit during David Gray's presentation. The story goes a little like this: six blind men are led up to an elephant, each left in front of a different part.
Continue reading...
Displaying 1-14 of 20