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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
A smartphone displaying the Thoma Bravo logo in the foreground with a blurred background screen showing logos of software and technology companies associated with the private equity firm.
Everyone Has a Take on the Medallia—Thoma Bravo Story. Here's Mine.
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Editorial
A group of six penguins walks across a sandy beach, with one penguin slightly separated and leading ahead of the others. The birds’ black-and-white markings stand out against the soft beige shoreline and blurred dunes in the background.
The CMO's New Mandate: Architect Influence, Not Just Awareness
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Editorial
Illustration of an AI agent workflow diagram on a blue digital interface, showing connected nodes, automation pathways and data flow between systems, applications and AI-driven tasks.
Why Your Marketing Team's AI Problem Is Actually a Workflow Problem
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A brown, black and white beagle lies beside an orange-and-white cat resting peacefully outdoors on a concrete surface, with a softly blurred garden background behind them.
Agentic AI in CX: Friend or Foe of Human Agents?
Two rural mailboxes—one black and one gray—leaning at angles in an overgrown field of tall grass and yellow wildflowers, with a wooden post nearby, suggesting neglect or disrepair.
Email Marketing Underperforming? Let’s Troubleshoot It
ALT TEXT The main stage at Twilio SIGNAL 2026 in San Francisco, with rows of empty red chairs facing a large center screen displaying the Twilio SIGNAL logo, flanked by two matching branded side screens under red and blue stage lighting.
Twilio Bets Its Infrastructure Layer Can Own the Agentic Customer Conversation
A golden-brown Irish Setter rests its chin on a white desk, gazing upward with soulful eyes beside a laptop and a cup of pens.
The Best CX Teams Have Ditched the Help Desk for a 'Hope Desk'
Low-angle view of a person mid-jump leaping across a wide rocky canyon, legs outstretched between two cliffs under a blue sky with scattered clouds, capturing a moment of risk and forward momentum.
The Brand Strategy Gap That's Costing B2B Scale-Ups More Than They Realize
Bret Taylor and Clay Bavor walk side by side on a city sidewalk, talking and gesturing during a conversation outside in an urban setting.
Sierra Raises $950M at $15B Valuation, Eyes Transformation Beyond Customer Support
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Articles Tagged "Ai In Marketing"(Page 2)

Feature
Article
Digital Marketing
The Great AI Readiness Divide in Marketing
News
Article
AI News
8x8 Launches AI-Powered Campaign Featuring Contact Center and CX Leaders
Editorial
Article
Digital Marketing
Why Marketing — and Not IT — Must Lead the AI Transformation
Editorial
Article
Digital Marketing
Model Context Protocol (MCP): Boosting AI in Marketing Workflows
Editorial
Article
Digital Marketing
Why Top-Down AI Mandates Fail—and What Marketing Leaders Must Do Instead
Editorial
Article
AI Technology
5 AI Tools Every Marketer Needs to Track and Improve ROI
Editorial
Article
AI Technology
Can DeepSeek Outthink ChatGPT? What Marketers Should Watch
Editorial
Article
Digital Marketing
AI Can Predict Customer Churn, But Can It Build Trust?
Editorial
Article
Digital Marketing
How AI Tools for Marketing Drive Efficiency and Creativity
Editorial
Article
Digital Marketing
AI in Marketing in 2025: Smart Automation and Brave Brand Building
Editorial
Article
Digital Marketing
Leveraging AI for Marketing While Protecting Customer Trust
Editorial
Article
Digital Marketing
Decoding the Differences of Traditional AI vs. Generative AI in Marketing
Editorial
Article
Digital Marketing
4 Truths CMOs Must Learn About Generative AI in Marketing
Editorial
Article
Digital Marketing
Generative AI in Marketing & Marketing Analytics: From Raw Data to Riches
Editorial
Article
Digital Marketing
Are in-Person Events the North Star for Gen Z Marketing?
Feature
Article
Digital Marketing
Beyond Hype: Practical Applications and Limits of Generative AI in Marketing
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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Popular Articles
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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