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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Big GOOGLE sign on a facade of glass taken in Seattle.
Google Adds AI Visibility Reports to Search Console
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News
A conference hallway with Sitecore signage at the Sitecore Symposium 2025 at the Walt Disney Dolphin Resort in Orlando, Fla.
Sitecore Acquires Scrunch to Boost AI Search Visibility
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Editorial
Two rolling suitcases sit near a large airport terminal window as a passenger jet takes off in the background. One suitcase is bright yellow, while the other is silver and topped with a hat and sunglasses, evoking leisure travel and vacation planning.
The Purchase Signal Most Brands Are Ignoring: The Booked Trip
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A small autonomous delivery robot travels along a city street at dusk, illuminated by surrounding lights and vehicle headlights. Motion blur in the background emphasizes movement as the four-wheeled robot, carrying a small orange safety flag, navigates an urban environment independently.
Why Customer Experience Is Now Your AI Visibility Strategy
Close-up of a smartphone displaying the Figma logo on screen, with a blurred purple background.
Figma Make Brings Visual Editing to Live Codebases
Stacked tiles featuring the Salesforce cloud logo on a blue background, illustrating the brand’s platform ecosystem and identity.
Salesforce Acquires Contentful to Power Agentforce Content
Jar of homemade tomato pasta sauce surrounded by fresh cherry tomatoes, basil leaves, olive oil and seasonings on a dark countertop, highlighting fresh ingredients commonly used in Italian cooking.
Is Context Engineering the New AEO Secret Sauce?
Silhouette illustration of several people pushing a massive boulder uphill on a steep slope at sunset, symbolizing effort, persistence, teamwork, friction and the challenge of overcoming obstacles to achieve a goal.
What Is Customer Effort Score (CES)? Definition, Benchmarks and How to Improve It
Close-up image of a small ornamental tree growing from a stack of gold coins, with multiple gold money bags hanging from its branches like fruit. Additional gold coins surround the base of the tree, symbolizing investment growth, wealth creation, financial returns and long-term value generation. The background is softly blurred in warm gold and cream tones.
What Saves Money on Every Interaction but Costs You the Customer?
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Articles Tagged "Amazon Aws"

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Learning & Development
Amazon to Offer New Initiatives to Incentivize Learning Cloud Tech Skills
Feature
Article
Big Data
Oracle Cloud Is 24x Faster Than Amazon Web Services, Ellison Claims #OOW16
Feature
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Information Management
The Curious Link Between Amazon and Utility Companies
Feature
Article
Information Management
Accenture Report Highlights Hardware Renaissance as a Digital Disrupter
Feature
Article
Customer Experience
Amazon Updates Fire OS to 3.1, Announces Cloud Streaming Games
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Customer Experience
Mac App Store Loads up on BitNami Drupal, WordPress + Joomla! CMS Stacks
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Article
Information Management
Amazon Drops Price on S3 Storage Service by 25%, Debuts Redshift Data Warehousing
Feature
Article
Information Management
Amazon ElastiCache, Managed Caching to Speed Up Web Apps
Feature
Article
Document Management
Nuxeo Takes Open Source Document Management to Amazon's S3 Cloud
Feature
Article
Enterprise 2.0
Ex-MySQL CEO Gets a New Gig at Cloud Startup Eucalyptus
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Article
Enterprise 2.0
Amazon EC2 Customer Hammered by DDOS Attack
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Web CMS
Acquia Adds Hosting to Its List of Drupal Services
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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Popular Articles
Why Spirit Airlines Lost Customer Trust Long Before It CollapsedWhat Saves Money on Every Interaction but Costs You the Customer?We're Getting CX All Wrong. Even the Name Doesn't Fit.The CMO AI Readiness Gap Is Getting Harder to HideIs Context Engineering the New AEO Secret Sauce?Salesforce Acquires Contentful to Power Agentforce Content
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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