Tag: anna cotton

  • all the pieces of an Ikea puzzle

    DAM Implementation: Like Putting Together an Ikea Bed

    You've interviewed your stakeholders. You wrote your list of requirements. You met with and have seen demonstrations from a number of vendors.  At last — you choose a vendor and sign the contract. Your work is done. Not so fast. Buying technology is the easy part.

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  • line up of people in Paris

    Exceed Customer Expectations with Internal Brand Alignment

    Before the internet transformed the way we purchase goods and services, brands relied on advertising and communications to emotionally engage us.  Not much has changed, except today, regardless of how much we buy into overt messaging, a lot more is riding on our loyalty.

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