Tag: avention

  • otters holding hands

    Oracle - and Others - Cozy Up to ABM, Marketing's New Big Thing

    Just a week after revealing its enthusiasm about account-based marketing (ABM) through a partnership with Demandbase, Oracle announced it was adding ABM lead acquisition to its Marketing Cloud. It was the largest of three companies that declared their support this week for ABM, marketing's bright, shiny new thing. Demandbase

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  • OneSource Creates New Way to Search Big Data

    To help businesses find useful insights in every growing amounts of big data, Massachusetts-based OneSource is reinventing search  – and changing its name to Avention to reflect its new direction. Jonathan Flatow, Avention's CEO, told us the new name implies "avenue of invention" — something he believes suits the new search application. Designed for sales, marketing and business researchers, it uses natural language and semantic understanding to conceptually sift through mounds of data sources.

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