Tag: b2b marketers

Only 3 in 10 Rate Their Tech Content Marketing as Effective

Dom Nicastro | Mar 23, 2016

Almost all B2B technology marketers use content marketing, but only 30 percent rate their programs as effective or meeting overall objectives. That's the word from the Cleveland, Ohio-based Content Marketing Institute (CMI), which released a new report on content marketing today.

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See What? B2B Marketers Takeaways on Ad Viewability

Dom Nicastro | Mar 23, 2015

B2B marketers need to measure if people see their ads. Naturally, right? Industry insiders refer to this as "viewability." Google cares a lot about this. So should B2B marketers, said Elizabeth Harz, president of media at ADARA, a digital advertising platform based in Mountain View, Calif.

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Survey Says B2B Companies Gain from Optimizing Web Experience

Marisa Peacock | Sep 29, 2011

We have some good news, and some bad news. Your website is the top source of new sales leads -- second only to personal connections and referrals, and more than seven times more effective than social media. However, your website still underperforms in terms of lead generation.

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