Articles
Marketers and CX professionals are bracing for an unprecedented 2020 holiday shopping season this year. Here are some tips to help guide your journey.
Continue reading...
Data from Adobe and Salesforce show Black Friday and Cyber Monday once again set records. Ten takeaways marketers can use to improve their online campaigns.
Continue reading...
The results are in for Black Friday and Cyber Monday. We dig into the numbers and trends that matter for marketers.
Continue reading...
Shoppers bought more than ever during this year’s blockbuster Black Friday and Cyber Monday.
But where they shopped should be a warning to retailers.
Continue reading...
A lot of shoppers will have only one hand free when pushing their way through the huddled masses of bargain hunters on Black Friday this year.
Continue reading...
Black Friday is two weeks away, but the annual shopping pilgrimage — some might say, self-flagellation — is already in the headlines, in part thanks to a retailer that is refusing to participate.
Outdoor and sporting goods store REI has declared that it will be closed the day after Thanksgiving.
Continue reading...
Nothing, I concluded. It was fun, even exciting, a way to effectively extend the magic of the holiday just a little longer. And now, through a flurry of ill-conceived marketing, the fun is over.
Continue reading...
As the focus shifts to digital sales on Cyber Monday, you may be wondering: What products scored wins on Black Friday? Retailers are already seeing how shopping on mobiles and tablets is changing our buying behavior.
Continue reading...
Call me a media traditionalist, but there is nothing I hate more than a lazy two-or-three-word catch phrase or the like to describe something bigger than what it conveys. It must have started with TV news catchphrases dumbing down some vastly important world event. Cyber Monday is an easy target.
Continue reading...
US retailers had a lot to be thankful for this Thanksgiving weekend as consumers turned their attention from family dinners to good deals, driving mobile sales to record highs.
Continue reading...
Apple's one-day Black Friday sale rolled out from midnight around the world, offering gift cards in most places instead of discounts on major items and accessories. Europe is a little luckier with discounts on the iPad Air and iPad Mini.
Continue reading...
Apple's production partners in Asia are stepping on the gas to get iPhone 5S models on the shelves by Black Friday. Apple expects high demand for the device and related accessories — which could soar even higher during holiday sales. With tablets likely to win most hearts this selling
Continue reading...
You couldn't have made it through the past month without hearing one prediction after another about the importance of mobile commerce this holiday season. And guess what? Everyone who emphasized that optimizing for mobile was an essential retail strategy was apparently right, according to early insight from IBM.
Continue reading...
Bargain hunters are plotting their strategies to find the best pre-holiday deals, online and off. Two options to consider: the Apple and Microsoft stores. Each one is offering potential savings of hundreds of dollars on the latest tablets, computers and software. The one-day Apple deals start at 12:01 a.m.
Continue reading...
Displaying 1-14 of 24