Articles
Tag: black friday
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10 Insights From the Black Friday, Cyber Monday Numbers
Data from Adobe and Salesforce show Black Friday and Cyber Monday once again set records. Ten takeaways marketers can use to improve their online campaigns.
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Is Black Friday Over Yet? A Marketer's Guide to the Data
The results are in for Black Friday and Cyber Monday. We dig into the numbers and trends that matter for marketers.
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What You Need to Know About New Retail Realities
Shoppers bought more than ever during this year’s blockbuster Black Friday and Cyber Monday. But where they shopped should be a warning to retailers.
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Are You Spending Black Friday In Line or Online?
A lot of shoppers will have only one hand free when pushing their way through the huddled masses of bargain hunters on Black Friday this year.
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Have We All Had Enough With Black Friday?
Black Friday is two weeks away, but the annual shopping pilgrimage — some might say, self-flagellation — is already in the headlines, in part thanks to a retailer that is refusing to participate. Outdoor and sporting goods store REI has declared that it will be closed the day after Thanksgiving.
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Dear Marketers, Thanks for Ruining My Holiday Shopping Experience
Nothing, I concluded. It was fun, even exciting, a way to effectively extend the magic of the holiday just a little longer. And now, through a flurry of ill-conceived marketing, the fun is over.
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#BlackFriday Tech Winners, #CyberMonday Deals
As the focus shifts to digital sales on Cyber Monday, you may be wondering: What products scored wins on Black Friday? Retailers are already seeing how shopping on mobiles and tablets is changing our buying behavior.
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The Silliness of #CyberMonday and Insanity of #BlackFriday
Call me a media traditionalist, but there is nothing I hate more than a lazy two-or-three-word catch phrase or the like to describe something bigger than what it conveys. It must have started with TV news catchphrases dumbing down some vastly important world event. Cyber Monday is an easy target.
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Retailers Thankful for iPads, E-Commerce and Record Sales [Infographic]
US retailers had a lot to be thankful for this Thanksgiving weekend as consumers turned their attention from family dinners to good deals, driving mobile sales to record highs.
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Apple's #BlackFriday US Sale Offers Gift Cards with New iPads
Apple's one-day Black Friday sale rolled out from midnight around the world, offering gift cards in most places instead of discounts on major items and accessories. Europe is a little luckier with discounts on the iPad Air and iPad Mini.
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Apple Boosts iPhone 5S Production
Apple's production partners in Asia are stepping on the gas to get iPhone 5S models on the shelves by Black Friday. Apple expects high demand for the device and related accessories — which could soar even higher during holiday sales. With tablets likely to win most hearts this selling
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How to Catch Customers #BlackFriday [Infographic]
You couldn't have made it through the past month without hearing one prediction after another about the importance of mobile commerce this holiday season. And guess what? Everyone who emphasized that optimizing for mobile was an essential retail strategy was apparently right, according to early insight from IBM.
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Microsoft, Apple Offer Discounts to Lure Customers #BlackFriday
Bargain hunters are plotting their strategies to find the best pre-holiday deals, online and off. Two options to consider: the Apple and Microsoft stores. Each one is offering potential savings of hundreds of dollars on the latest tablets, computers and software. The one-day Apple deals start at 12:01 a.m.
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How Apps and Social Media Will Color Black Friday
Social media and mobile applications reportedly have an outsize influence on shopping behavior -- and many companies have shaped their online experiences accordingly in the last few years. Now shoppers and retailers are both looking to the next stage in this evolution.
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