Articles
“The Hype Machine” by Sinan Aral should scare any technology leader, user of social media technology or citizen within a democracy.
Continue reading...
Amit Mukherjee makes a case for why 20th century leadership styles no longer work in our digital era in the forthcoming "Leading in the Digital World."
Continue reading...
Gerry McGovern's "Top Tasks: A how-to guide" makes digital transformation a bit more doable.
Continue reading...
'Applied Artificial Intelligence' provides a thorough, nuanced and practical guide for business leaders looking to get started with AI.
Continue reading...
How would you describe your company’s marketing practice? If “a tax on the business,” “a cost center” or “an annoyance” are some of the first thoughts that come to mind, you’re not alone.
Continue reading...
The links between business and technology are becoming tighter by the day. But while technology, especially automation, makes our lives easier and our efforts more effective, choosing the right solution is a seemingly insurmountable challenge for most.
Continue reading...
In his latest book, "Re-Imagining Productive Work with Microsoft Office 365," author Michael Sampson focuses on how businesses can best use Office 365 capabilities to support common digital workplace needs.
Sampson is well-established as an author who tackles the business side of collaboration.
Continue reading...
In his provocative new book, "Disrupted: My Misadventure in the Start-Up Bubble," author Dan Lyons doesn’t miss a chance to put the “diss” in “disrupted” in the course of raking his former employer, Cambridge, Mass.-based marketing software company, HubSpot, over the coals.
Continue reading...
What does an author who advocates for the power of collaboration do when he publishes a book? He gives part of it away.
And that's what Oscar Berg has done with his first book, “Collaborating in a Social Era,” making most of the graphics included in the book
Continue reading...
Think of an organization or company you admire. It seems to accomplish things your company only talks about in endless meetings. Not only does it deliver the goods, its customers relish its products and services.
Continue reading...
Better customer experiences, whether they are in-store, online or over the phone don't just magically happen, they are designed.
Continue reading...
Do you really know how to satisfy your customers' emotional needs? Just as you seek to discover what your customers want, it's essential to also identify the deeper emotion-based needs of specific audiences. Addressing Customers' Emotional Needs Talk about emotional needs isn't new to the design community.
Continue reading...
What would you say if I asked you what your main objective as a manager was? You'd probably answer that it was to delegate tasks, oversee projects and if there's time, confidently lead your team to success.
Continue reading...
I have a confession to make. I suffer from Customer Attention Deficit Disorder. I use multiple screens, devices and resources to make online buying decisions.
Continue reading...
Displaying 1-14 of 47