Articles
Tag: book
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'The Hype Machine': A Warning for Our Times
“The Hype Machine” by Sinan Aral should scare any technology leader, user of social media technology or citizen within a democracy.
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The Digital World Demands a New Model for Leadership
Amit Mukherjee makes a case for why 20th century leadership styles no longer work in our digital era in the forthcoming "Leading in the Digital World."
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'Top Tasks: A How-To Guide' Is a Must-Read for Those Undertaking Digital Transformation
Gerry McGovern's "Top Tasks: A how-to guide" makes digital transformation a bit more doable.
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'Applied Artificial Intelligence: A Handbook for Business Leaders': A Must-Read for Digital Professionals
'Applied Artificial Intelligence' provides a thorough, nuanced and practical guide for business leaders looking to get started with AI.
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‘Killing Marketing’: Reinventing Marketing as a Profit Center
How would you describe your company’s marketing practice? If “a tax on the business,” “a cost center” or “an annoyance” are some of the first thoughts that come to mind, you’re not alone.
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'The Right Way to Select Technology': A Resource for Years to Come
The links between business and technology are becoming tighter by the day. But while technology, especially automation, makes our lives easier and our efforts more effective, choosing the right solution is a seemingly insurmountable challenge for most.
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'Re-Imagining Productive Work' Offers Practical Office 365 Advice
In his latest book, "Re-Imagining Productive Work with Microsoft Office 365," author Michael Sampson focuses on how businesses can best use Office 365 capabilities to support common digital workplace needs. Sampson is well-established as an author who tackles the business side of collaboration.
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Dissed and Dismissed by HubSpot? Disrupted by Dan Lyons Tells All
In his provocative new book, "Disrupted: My Misadventure in the Start-Up Bubble," author Dan Lyons doesn’t miss a chance to put the “diss” in “disrupted” in the course of raking his former employer, Cambridge, Mass.-based marketing software company, HubSpot, over the coals.
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The Why's and the How's of 'Collaborating in a Social Era'
What does an author who advocates for the power of collaboration do when he publishes a book? He gives part of it away. And that's what Oscar Berg has done with his first book, “Collaborating in a Social Era,” making most of the graphics included in the book
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Zen and the Art of Company Culture
Think of an organization or company you admire. It seems to accomplish things your company only talks about in endless meetings. Not only does it deliver the goods, its customers relish its products and services.
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Design Better Customer Experiences By Measuring Human Performance
Better customer experiences, whether they are in-store, online or over the phone don't just magically happen, they are designed.
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Empathetic Marketing Creates Emotional Customer Experiences
Do you really know how to satisfy your customers' emotional needs? Just as you seek to discover what your customers want, it's essential to also identify the deeper emotion-based needs of specific audiences. Addressing Customers' Emotional Needs Talk about emotional needs isn't new to the design community.
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What Does a Good Manager Do? Inspire.
What would you say if I asked you what your main objective as a manager was? You'd probably answer that it was to delegate tasks, oversee projects and if there's time, confidently lead your team to success.
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Want to Capture Customers' Attention? Act Like a Media Company
I have a confession to make. I suffer from Customer Attention Deficit Disorder. I use multiple screens, devices and resources to make online buying decisions.
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