Articles
Tag: brand reputation
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Take Charge of Your Brand Reputation Management
The philosopher Socrates said it best, "The way to gain good reputation is to endeavor to be what you desire to appear.” By his logic, the key to managing a reputation lies in narrowing the gap between what you are and how people perceive you.
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Want to Keep a Customer? Report Advises: Handle Their Emotional Needs
Anyone who has badmouthed a company because a customer service agent badly handled their problem will not be surprised about the findings in a new report from AchieveGlobal. The study by the global workforce development firm found that emotion is the “key to building customer loyalty and advocacy.
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Twitter Insurance: Save Your Money, Invest in Your Employees Instead
Auto insurance? Check. Homeowner’s insurance? Check. Life insurance? Check. Twitter insurance? -- Say what? Insure Against Reckless Tweeting Leave it to insurance agents to add Tweeting to a long list of reckless behaviors plaguing society.
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