Articles
Tag: brand reputation
-
When Corporate Values, Customer Values and Politics Meet, What Happens to the Customer Experience?
As companies think about the causes and values they support, they must also consider how a social responsibility decision factors into the customer experience.
Continue reading...
-
Have a Bad Customer Experience Reputation? Own It (and Other Advice)
Having a bad reputation for customer experience is a big — but not insurmountable — challenge. Here's how you can work past it.
Continue reading...
-
Take Charge of Your Brand Reputation Management
The philosopher Socrates said it best, "The way to gain good reputation is to endeavor to be what you desire to appear.” By his logic, the key to managing a reputation lies in narrowing the gap between what you are and how people perceive you.
Continue reading...
-
Want to Keep a Customer? Report Advises: Handle Their Emotional Needs
Anyone who has badmouthed a company because a customer service agent badly handled their problem will not be surprised about the findings in a new report from AchieveGlobal. The study by the global workforce development firm found that emotion is the “key to building customer loyalty and advocacy.
Continue reading...
-
Twitter Insurance: Save Your Money, Invest in Your Employees Instead
Auto insurance? Check. Homeowner’s insurance? Check. Life insurance? Check. Twitter insurance? -- Say what? Insure Against Reckless Tweeting Leave it to insurance agents to add Tweeting to a long list of reckless behaviors plaguing society.
Continue reading...
