Articles

Tag: cabinetm

  • Dear Panicked and Stressed Marketers, It's OK, Nobody's Figured It All Out

    Dear Panicked and Stressed Marketers, It's OK, Nobody's Figured It All Out

    Anita Brearton's official title is founder and CEO, but she says the stories she hears from clients also make her a “marketing mom.” “We hear all the marketing sob stories,” said Brearton, whose Boston-based company CabinetM offers a discovery and management platform for marketing technology strategy and digital transformation. Our expenses are out of control. Our security isn’t tight enough. Our storage isn’t large enough. We have five different contracts with the same marketing automation vendor.

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  • Igloo Software Unveils Solutions-as-a-Service Digital Workplace, More News

    Igloo Software Unveils Solutions-as-a-Service Digital Workplace, More News

    Igloo Software, a Kitchener, Ontario-based digital workplace solutions provider, last week released a Solutions-as-a-Service approach officials said will help customers achieve new levels of productivity, innovation and time to value. The company unveiled its new model at the inaugural Digital Workplace Experience  conference in Chicago.

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  • CabinetM Tries to Harness the Marketing Stack

    CabinetM Tries to Harness the Marketing Stack

    Technologists and vendors alike have long used the term “stacks” to represent the pieces of technology they own. They don't actually exist, in the way that, say, a pancake stack exists.  It's just a way to say you have more than one piece of technology you use synchronously or asynchronously.

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  • Why Marketers Love to Hate MarTech

    Why Marketers Love to Hate MarTech

    Is it that marketers are too tech savvy for their own good? Or that marketing technology (MarTech) is too fast-paced and complicated for anyone to keep up? Whatever the reasons, on the surface it appears that marketers are not satisfied with their gadgetry and their "stack.

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