Customer ExperienceCMSWire's customer experience (CX) channel gathers the latest customer experience editorial, opinion, research and analysis informing today's CX leadership, strategy, measurement frameworks and CX software decisions.SPONSORED BYFeatureWhat Is Customer Effort Score (CES)? Definition, Benchmarks and How to Improve ItRead nowEditorialWhat Saves Money on Every Interaction but Costs You the Customer?Read nowEditorialWe're Getting CX All Wrong. Even the Name Doesn't Fit.Read nowThe Best CX Teams Don’t Just Practice Empathy. They Build Organizations With Soul.Why Agentic AI Fails Without an AI-Ready Data FoundationSprinklr Acquires ViralMoment to Close the Video Listening GapWhy Spirit Airlines Lost Customer Trust Long Before It CollapsedAI Has a Public Relations Emergency — and It's Getting WorseCapacity Adds Natural-Language Analytics to CX PlatformExplore the Customer Experience Channel